Statements (23)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
Market Segmentation
|
| gptkbp:analyzes |
Consumer Behavior
|
| gptkbp:appliesTo |
B2B Marketing
B2C Marketing |
| gptkbp:contrastsWith |
gptkb:Demographic_Segmentation
gptkb:Geographic_Segmentation gptkb:Psychographic_Segmentation |
| gptkbp:enables |
Targeted Promotions
|
| gptkbp:goal |
Target Marketing Efforts
|
| https://www.w3.org/2000/01/rdf-schema#label |
Behavioral Segmentation
|
| gptkbp:relatedTo |
Customer Journey
Customer Lifecycle |
| gptkbp:segmentsBy |
Occasion
Usage Rate Benefits Sought Loyalty Status Purchase Behavior |
| gptkbp:supports |
Increase Customer Retention
Improve Customer Experience Personalize Marketing |
| gptkbp:usedIn |
Marketing
|
| gptkbp:bfsParent |
gptkb:Market_Segmentation
|
| gptkbp:bfsLayer |
7
|