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gptkbp:instanceOf
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Marketing Concept
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gptkbp:appliesTo
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gptkb:Business_Markets
gptkb:Consumer_Markets
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gptkbp:basisFor
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gptkb:Mass_Customization
gptkb:Niche_Marketing
gptkb:Personalized_Marketing
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gptkbp:criteria
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Accessibility
Differentiability
Measurability
Actionability
Substantiality
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gptkbp:developedBy
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gptkb:Wendell_R._Smith
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gptkbp:enables
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gptkb:Product_Differentiation
gptkb:Targeted_Marketing
Customer Retention
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gptkbp:example
|
Segmenting by age
Segmenting by income
Segmenting by lifestyle
Segmenting by location
Segmenting by usage rate
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gptkbp:hasType
|
gptkb:Behavioral_Segmentation
gptkb:Demographic_Segmentation
gptkb:Geographic_Segmentation
gptkb:Psychographic_Segmentation
|
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gptkbp:improves
|
Resource Allocation
Customer Satisfaction
|
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gptkbp:introducedIn
|
1956
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gptkbp:processor
|
Segmentation
Targeting
Positioning
|
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gptkbp:purpose
|
Increase marketing efficiency
Identify target customers
Tailor marketing strategies
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gptkbp:relatedTo
|
gptkb:Marketing_Mix
gptkb:Target_Market
Advertising
Market Research
Sales
Positioning
Consumer Behavior
Business Strategy
|
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gptkbp:step
|
gptkb:STP_Model
|
|
gptkbp:usedBy
|
gptkb:Government_Agencies
Businesses
Nonprofits
|
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gptkbp:usedIn
|
Marketing
|
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gptkbp:bfsParent
|
gptkb:Fuzzy_Clustering
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gptkbp:bfsLayer
|
6
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