Statements (19)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
abbreviation
|
| gptkbp:form |
(Clicks / Impressions) x 100
|
| gptkbp:hasUnit |
percentage
|
| https://www.w3.org/2000/01/rdf-schema#label |
CTR
|
| gptkbp:importantFor |
measures effectiveness of ads
|
| gptkbp:measures |
ratio of clicks to impressions
|
| gptkbp:relatedTo |
conversion rate
cost per click impressions |
| gptkbp:standsFor |
gptkb:Click-Through_Rate
|
| gptkbp:usedBy |
gptkb:Google_Ads
gptkb:Facebook_Ads gptkb:search_engine_marketing email marketing |
| gptkbp:usedIn |
gptkb:digital_marketing
Advertising |
| gptkbp:valuation |
more effective ad
|
| gptkbp:bfsParent |
gptkb:IBM
|
| gptkbp:bfsLayer |
4
|