Statements (52)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
gptkb:digital_marketing
Advertising |
| gptkbp:alsoKnownAs |
gptkb:SEM
|
| gptkbp:goal |
increase sales
drive website traffic generate leads increase website visibility |
| https://www.w3.org/2000/01/rdf-schema#label |
search engine marketing
|
| gptkbp:involves |
ad extensions
campaign management conversion tracking display advertising keyword targeting remarketing shopping ads pay-per-click ad auctions ad copywriting bid management landing page optimization local search ads mobile search ads paid search advertising search engine results pages |
| gptkbp:measures |
conversion rate
cost per click impressions click-through rate ad position ad relevance cost per acquisition landing page experience quality score return on ad spend |
| gptkbp:platform |
gptkb:Google_Ads
gptkb:Yahoo!_Search_Ads gptkb:Baidu_Ads gptkb:Yandex.Direct gptkb:Microsoft_Advertising |
| gptkbp:regulates |
regional laws
advertising guidelines search engine policies |
| gptkbp:relatedTo |
gptkb:search_engine_optimization
content marketing digital analytics |
| gptkbp:targetAudience |
internet users
potential customers search engine users |
| gptkbp:bfsParent |
gptkb:CTR
gptkb:search_engine_optimization gptkb:Cost_Per_Click |
| gptkbp:bfsLayer |
5
|