Properties (54)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
Advertising platform
|
| gptkbp:competesWith |
gptkb:Google_Ads
|
| gptkbp:has |
Ad formats
Ad performance metrics Ad targeting options Ad creative guidelines Ad budget management tools Self-service advertising platform |
| https://www.w3.org/2000/01/rdf-schema#label |
Baidu Ads
|
| gptkbp:includes |
gptkb:Baidu_Search_Ads
gptkb:Baidu_Display_Ads |
| gptkbp:integratesWith |
gptkb:Baidu_Analytics
|
| gptkbp:is |
Used for product launches
A platform for brand promotion A platform for driving website traffic A source of online revenue for advertisers A tool for digital marketers A tool for increasing online visibility Used by businesses for online marketing Used for app promotion Used for lead generation Popular_in_China A_key_revenue_source_for_Baidu,_Inc. A_major_player_in_the_Chinese_advertising_industry A_part_of_Baidu's_digital_marketing_solutions A_platform_for_reaching_Chinese_consumers. A_solution_for_digital_advertising_in_China Accessible_via_Baidu's_website Integrated_with_Baidu's_search_engine Part_of_Baidu's_ecosystem Used_by_SMEs_in_China |
| gptkbp:launched |
2000
|
| gptkbp:offers |
Pay-per-click advertising
Video advertising Brand awareness campaigns Ad scheduling features Local business advertising Customizable ad campaigns Performance-based advertising options Remarketing options |
| gptkbp:officialLanguage |
Chinese
|
| gptkbp:owner |
gptkb:Baidu,_Inc.
|
| gptkbp:provides |
Display advertising
Ad placement options Audience insights Ad performance reports Performance tracking tools Ad optimization features |
| gptkbp:supports |
Affiliate marketing
Mobile advertising Cross-channel advertising E-commerce advertising |
| gptkbp:targets |
Chinese_market
|
| gptkbp:utilizes |
Search engine marketing
|