Properties (41)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
Person
|
| gptkbp:almaMater |
gptkb:University_of_Oxford
|
| gptkbp:awards |
Clio Awards
|
| gptkbp:birthPlace |
Hungerford,_Berkshire,_England
|
| gptkbp:born |
June 23, 1911
|
| gptkbp:children |
gptkb:Frances_Ogilvy
|
| gptkbp:died |
July 21, 1999
|
| gptkbp:founded |
gptkb:Ogilvy_&_Mather
|
| gptkbp:fullName |
gptkb:David_Mackenzie_Ogilvy
|
| https://www.w3.org/2000/01/rdf-schema#label |
The Hon. David Ogilvy
|
| gptkbp:influenced |
gptkb:Leo_Burnett
gptkb:Bill_Bernbach gptkb:Jay_Chiat gptkb:Mary_Wells_Lawrence gptkb:David_Abbott Advertising industry |
| gptkbp:influencedBy |
gptkb:Claude_Hopkins
|
| gptkbp:involvedIn |
Market research
Public relations Advertising campaigns Media planning Creative strategy |
| gptkbp:knownFor |
Advertising
Branding Direct marketing Copywriting |
| gptkbp:nationality |
British
|
| gptkbp:notableQuote |
"The consumer isn't a moron, she's your wife."
"The most important thing is to be able to sell your ideas." "If it doesn't sell, it isn't creative." "What you say is more important than how you say it." "The secret of great advertising is to make the product the hero." "Advertising is only evil when it advertises evil things." "A good advertisement is one which sells the product without drawing attention to itself." "The best ideas come as jokes. Make your thinking as funny as possible." "You can't save souls in an empty church." "I have a theory that the best advertising is done by people who don't have a theory." |
| gptkbp:notableWorks |
Confessions of an Advertising Man
|
| gptkbp:occupation |
Advertising executive
|
| gptkbp:residence |
gptkb:New_York_City
|
| gptkbp:spouse |
gptkb:Heloise_Ogilvy
|