Properties (64)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
gptkb:Media_Company
|
| gptkbp:advocatesFor |
Value Proposition
Ethical Advertising Consumer Research Clear Messaging Brand_Positioning Data-Driven_Marketing |
| gptkbp:analyzes |
Consumer Behavior
|
| gptkbp:associatedWith |
gptkb:J._Walter_Thompson_Company
gptkb:Lord_&_Thomas |
| gptkbp:awardedBy |
Advertising_Hall_of_Fame_Induction
|
| gptkbp:born |
April 1, 1866
|
| gptkbp:contributedTo |
Advertising Industry
Advertising_Research Advertising_Education |
| gptkbp:createdBy |
Direct_Mail_Campaigns
|
| gptkbp:developedBy |
Advertising Campaigns
Advertising Techniques Promotional Strategies |
| gptkbp:died |
December 7, 1932
|
| gptkbp:emphasizes |
Market Segmentation
Call to Action Measurable Results Unique Selling Proposition Storytelling in Advertising |
| gptkbp:encouraged |
Creative Thinking
|
| gptkbp:focusesOn |
Customer Engagement
Customer Retention Target Audience |
| gptkbp:founded |
Advertising_Agency
|
| gptkbp:founder |
Test Marketing
|
| https://www.w3.org/2000/01/rdf-schema#label |
Claude Hopkins
|
| gptkbp:influenced |
gptkb:David_Ogilvy
Content Marketing Email Marketing Digital_Marketing Social_Media_Marketing Direct_Response_Advertising |
| gptkbp:influencedBy |
gptkb:John_E._Kennedy
|
| gptkbp:inspiration |
Marketing Strategies
Advertising_Innovators |
| gptkbp:knownFor |
Reason-Why Advertising
Scientific Advertising |
| gptkbp:legacy |
Influence_on_Modern_Advertising
|
| gptkbp:locatedIn |
Consumer Psychology
|
| gptkbp:nationality |
American
|
| gptkbp:occupation |
Copywriter
|
| gptkbp:promoted |
Brand Awareness
Brand Loyalty Salesmanship in Print Integrated_Marketing_Communications Customer-Centric_Advertising |
| gptkbp:publishedBy |
Scientific_Advertising_in_1923
|
| gptkbp:research |
Market Trends
Advertising Effectiveness Advertising Psychology |
| gptkbp:taught |
Copywriting Principles
|
| gptkbp:utilizes |
A/B Testing
|
| gptkbp:worksWith |
gptkb:Albert_Lasker
|
| gptkbp:wrote |
gptkb:The_Art_of_Writing_Advertising
The Advertising Effect Advertising: Its Principles and Practice My_Life_in_Advertising The_Science_of_Advertising |