Statements (59)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:advertising
|
| gptkbp:advocated_for |
gptkb:Salesmanship_in_Print
gptkb:A/_B_Testing Consumer Research |
| gptkbp:associated_with |
gptkb:BBDO
gptkb:J._Walter_Thompson gptkb:Lord_&_Thomas |
| gptkbp:birth_date |
1866-04-01
|
| gptkbp:contributed_to |
Direct Marketing
|
| gptkbp:death_date |
1932-12-07
|
| gptkbp:emphasizes |
Call to Action
Benefits over Features Headlines in Advertising |
| gptkbp:founded |
gptkb:advertising
|
| https://www.w3.org/2000/01/rdf-schema#label |
Claude Hopkins
|
| gptkbp:influenced |
gptkb:David_Ogilvy
Digital Marketing Affiliate Marketing Content Marketing Email Marketing Influencer Marketing Social Media Marketing Marketing Strategies PPC Advertising Market Segmentation SEO Strategies Advertising Metrics Sales Techniques Customer Retention Strategies Brand Loyalty Strategies |
| gptkbp:influenced_by |
gptkb:John_Caples
|
| gptkbp:inspired |
Modern Advertising Techniques
|
| gptkbp:is_taught_in |
Advertising Psychology
Copywriting Principles |
| gptkbp:known_for |
gptkb:Scientific_Advertising
Reason-Why Advertising |
| gptkbp:nationality |
gptkb:American
|
| gptkbp:occupation |
Copywriter
|
| gptkbp:popularized_by |
Direct Response Advertising
Test Marketing The Importance of Testing The Unique Selling Proposition The Use of Free Trials The Use of Guarantees The Use of Testimonials |
| gptkbp:published |
Articles on Advertising
|
| gptkbp:received |
Advertising Hall of Fame Induction
|
| gptkbp:works_with |
gptkb:George_Batten
gptkb:Albert_Lasker gptkb:William_H._Mc_Gowan_LI |
| gptkbp:wrote |
gptkb:market_research
gptkb:The_Advertising_Age Consumer Behavior Advertising Campaigns Branding Strategies Advertising Ethics My Life in Advertising |
| gptkbp:bfsParent |
gptkb:David_Ogilvy
|
| gptkbp:bfsLayer |
6
|