Statements (19)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
gptkb:person
|
| gptkbp:birthDate |
1866-08-08
|
| gptkbp:birthPlace |
gptkb:Michigan,_United_States
|
| gptkbp:deathDate |
1932-09-21
|
| gptkbp:deathPlace |
gptkb:Toledo,_Ohio,_United_States
|
| gptkbp:employer |
gptkb:Lord_&_Thomas
|
| gptkbp:field |
advertising
|
| https://www.w3.org/2000/01/rdf-schema#label |
Claude Hopkins
|
| gptkbp:influenced |
gptkb:David_Ogilvy
|
| gptkbp:knownFor |
pioneering direct response advertising
use of testing and tracking in advertising |
| gptkbp:nationality |
gptkb:American
|
| gptkbp:notableWork |
gptkb:My_Life_in_Advertising
gptkb:Scientific_Advertising |
| gptkbp:occupation |
gptkb:business_executive
author |
| gptkbp:bfsParent |
gptkb:La_Revue_Nègre
gptkb:David_Ogilvy |
| gptkbp:bfsLayer |
5
|