Properties (64)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
gptkb:Media_Company
|
| gptkbp:associatedWith |
gptkb:Leo_Burnett_Worldwide
Publicis Groupe |
| gptkbp:awards |
gptkb:American_Advertising_Federation_Hall_of_Fame
Clio Awards |
| gptkbp:birthPlace |
gptkb:St._John,_Michigan
|
| gptkbp:born |
October 21, 1891
|
| gptkbp:children |
3
|
| gptkbp:deathPlace |
gptkb:Chicago,_Illinois
|
| gptkbp:died |
June 7, 1971
|
| gptkbp:education |
gptkb:University_of_Illinois_at_Urbana-Champaign
|
| gptkbp:famousFor |
Advertising Campaigns
Client Relationships Diversity in Advertising Consumer Behavior Analysis Creative Teams Sustainability in Advertising Innovative Marketing Techniques Advertising Effectiveness Measurement Advertising Ethics Market Segmentation Strategies Consumer Engagement Strategies Brand Loyalty Strategies Advertising Campaign Evaluation Advertising Performance Metrics Advertising Strategy Formulation Advertising Trends Analysis Cultural Impact in Advertising Iconic Advertising Characters Strategic Brand Development Integrated_Marketing_Communications Brand_Positioning_Strategies Digital_Advertising_Strategies Advertising_Budget_Management Advertising_Innovation Advertising_Research_and_Development Advertising_Awards_and_Recognition Advertising_Media_Planning Brand_Equity_Development Crisis_Management_in_Advertising Global_Advertising_Campaigns Market_Research_in_Advertising Social_Responsibility_in_Advertising |
| gptkbp:founded |
gptkb:Leo_Burnett_Company,_Inc.
|
| https://www.w3.org/2000/01/rdf-schema#label |
Leo Burnett
|
| gptkbp:influenced |
Advertising Industry
Brand_Advertising |
| gptkbp:influencedBy |
gptkb:David_Ogilvy
|
| gptkbp:knownFor |
Creative Advertising
Branding Strategies |
| gptkbp:legacy |
Burnett's_approach_to_advertising_is_still_taught_in_schools.
|
| gptkbp:nationality |
American
|
| gptkbp:notableWork |
gptkb:Tony_the_Tiger
gptkb:Pillsbury_Doughboy gptkb:Marlboro_Man Jolly Green Giant |
| gptkbp:occupation |
Creative Director
Copywriter |
| gptkbp:philosophy |
Creativity in Advertising
Storytelling in Advertising Consumer Insight Emotional Connection in Advertising Human Kindness |
| gptkbp:spouse |
Ruth_Burnett
|