|
gptkbp:instanceOf
|
advertising executive
|
|
gptkbp:awards
|
Clio Awards
|
|
gptkbp:born
|
June 23, 1911
|
|
gptkbp:children
|
gptkb:David_Ogilvy_Jr.
|
|
gptkbp:contributedTo
|
advertising theory
|
|
gptkbp:died
|
July 21, 1999
|
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gptkbp:education
|
gptkb:Christ_Church,_Oxford
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|
gptkbp:famousFor
|
advertising campaigns
|
|
gptkbp:founded
|
gptkb:Ogilvy_Group
gptkb:Ogilvy_&_Mather
|
|
https://www.w3.org/2000/01/rdf-schema#label
|
David Mackenzie Ogilvy
|
|
gptkbp:influenced
|
advertising industry
modern advertising practices
|
|
gptkbp:influencedBy
|
gptkb:Claude_Hopkins
|
|
gptkbp:knownFor
|
brand positioning
founding_Ogilvy_&_Mather
|
|
gptkbp:nationality
|
British
|
|
gptkbp:notableFeature
|
gptkb:Guinness_Beer
gptkb:Pepsi-Cola
gptkb:Johnson_&_Johnson
gptkb:Kraft_Foods
gptkb:Sears
gptkb:Procter_&_Gamble
gptkb:American_Airlines
gptkb:Benson_&_Hedges
gptkb:Chrysler
gptkb:Coca-Cola
gptkb:Ford
gptkb:General_Motors
gptkb:The_New_York_Times
gptkb:Unilever
gptkb:Bacardi_Rum
gptkb:British_Airways
gptkb:Colgate-Palmolive
gptkb:Ford_Motor_Company
gptkb:Harley-Davidson
gptkb:The_Wall_Street_Journal
gptkb:Volkswagen
gptkb:Woolworths
gptkb:American_Express
gptkb:Bacardi
gptkb:British_Telecom
gptkb:Pillsbury
gptkb:Hathaway_Shirts
gptkb:L'Oréal
The Economist
Shell Oil
Nissan
Nestlé
Revlon
Lloyds Bank
Dove Chocolate
Dove Soap
|
|
gptkbp:notableWork
|
gptkb:The_Unpublished_David_Ogilvy
|
|
gptkbp:occupation
|
copywriter
|
|
gptkbp:philosophy
|
the consumer isn't a moron, she's your wife
|
|
gptkbp:residence
|
gptkb:New_York_City
|
|
gptkbp:spouse
|
Heloise McGowan
|
|
gptkbp:worksAt
|
gptkb:Gallup_Organization
gptkb:Mather_&_Crowther
|
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gptkbp:wrote
|
Confessions of an Advertising Man
|