Properties (50)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
gptkb:Media_Company
Businessperson |
| gptkbp:almaMater |
gptkb:University_of_California,_Berkeley
|
| gptkbp:awards |
gptkb:Clio_Award
Advertising_Hall_of_Fame_inductee |
| gptkbp:born |
May 18, 1928
|
| gptkbp:children |
2
|
| gptkbp:died |
July 20, 2021
|
| gptkbp:founded |
gptkb:Wells_Rich_Greene
|
| https://www.w3.org/2000/01/rdf-schema#label |
Mary Wells Lawrence
|
| gptkbp:influenced |
Public relations
Advertising industry Women in business Marketing strategies Consumer behavior studies Branding strategies Brand loyalty strategies Advertising ethics Consumer engagement strategies Advertising creativity Advertising effectiveness measurement Advertising research Integrated marketing communications Diversity in advertising Creative advertising techniques Strategic marketing Cultural representation in advertising Gender representation in advertising Market segmentation strategies Social responsibility in advertising |
| gptkbp:influencedBy |
gptkb:David_Ogilvy
|
| gptkbp:knownFor |
Pioneering female executive in advertising
Founding_Wells_Rich_Greene |
| gptkbp:nationality |
American
|
| gptkbp:notableWork |
gptkb:I_Love_New_York_campaign
The 'Have It Your Way' campaign The 'Think Small' campaign The 'I Love New York' slogan The 'We Try Harder' campaign The 'You’ve Got Mail' campaign Alka-Seltzer_campaign American_Express_campaign Pan_Am_campaign The_New_York_City_campaign The_New_York_Times_campaign |
| gptkbp:occupation |
Copywriter
|
| gptkbp:residence |
gptkb:New_York_City
|
| gptkbp:spouse |
gptkb:Bill_Lawrence
|
| gptkbp:worksAt |
gptkb:BBDO
gptkb:Young_&_Rubicam |