Statements (125)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:battle
|
| gptkbp:bfsLayer |
3
|
| gptkbp:bfsParent |
gptkb:Snapchat
|
| gptkbp:advertising |
customer engagement
seasonal promotions website traffic brand partnerships product launches continuous lead generation encouraged event marketing measurable conversion rate social sharing website visits brand recall click-through rate return on ad spend (ROAS) engagement rate story ads influencer collaborations collection ads dynamic ads video views drive traffic vertical video Snap Ads with sound Snap Ads without sound Snap Inc. resources app installs between stories purchase intent between user stories |
| gptkbp:analysis |
gptkb:Snapchat_Ads_Manager
performance metrics performance tracking |
| gptkbp:artwork |
images
video files images and videos text overlays |
| gptkbp:audience |
high
|
| gptkbp:budget |
flexible
|
| gptkbp:calls_for |
customizable
swipe up |
| gptkbp:campaigns |
brand awareness
tracked Snap Ads Manager direct response |
| gptkbp:demographics |
varied
young adults teenagers millennials Gen Z |
| gptkbp:developed_by |
gptkb:Snap_Inc.
|
| gptkbp:developer |
gptkb:Snap_Publisher
|
| gptkbp:duration |
up to 10 seconds
|
| gptkbp:features |
full-screen
full-screen experience |
| gptkbp:feedback |
positive
important user interaction user surveys A/ B testing |
| gptkbp:format |
gptkb:music_video
image ads story ads collection ads vertical video full-screen |
| gptkbp:frequency |
controlled
|
| gptkbp:goal |
brand awareness
|
| https://www.w3.org/2000/01/rdf-schema#label |
Snap Ads
|
| gptkbp:innovation |
user-generated content
|
| gptkbp:integrates_with |
gptkb:Snapchat_Discover
Snapchat Stories |
| gptkbp:interacts_with |
swipe up
tap to view |
| gptkbp:introduced |
gptkb:2019
|
| gptkbp:is_aimed_at |
gptkb:location
behavioral data demographics interests demographic location-based |
| gptkbp:is_engaged_in |
high
interactive elements |
| gptkbp:launch_date |
gptkb:2016
gptkb:2017 |
| gptkbp:marketed_as |
businesses
brands |
| gptkbp:marketing_strategy |
gptkb:church
brand messaging visual appeal |
| gptkbp:measures |
performance metrics
conversion tracking |
| gptkbp:notable_performance |
3 to 10 seconds
|
| gptkbp:partnerships |
influencers
brands enhanced agencies |
| gptkbp:platform |
gptkb:Snapchat
|
| gptkbp:population_trend |
augmented reality
personalization interactive content adaptable short-form video mobile-first approach |
| gptkbp:price |
varies
|
| gptkbp:reach |
millions of users
|
| gptkbp:related_model |
CPM (cost per thousand impressions)
|
| gptkbp:student_enrollment |
improved
|
| gptkbp:succeeded_by |
varies
conversion rate engagement rate view rate |
| gptkbp:target_audience |
young adults
Snapchat users |
| gptkbp:themes |
Snapchat's advertising policies
Snapchat policies |
| gptkbp:tuning |
A/ B testing
|
| gptkbp:type |
video ad
|
| gptkbp:user_experience |
immersive
seamless integration optimized |