Statements (19)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
gptkb:book
|
| gptkbp:author |
gptkb:Claude_C._Hopkins
|
| gptkbp:countryOfOrigin |
gptkb:United_States
|
| gptkbp:genre |
Advertising
|
| https://www.w3.org/2000/01/rdf-schema#label |
Scientific Advertising
|
| gptkbp:impact |
Widely cited in advertising industry
|
| gptkbp:influenced |
gptkb:David_Ogilvy
|
| gptkbp:ISBN |
978-1-60459-893-5
|
| gptkbp:language |
English
|
| gptkbp:mediaType |
Print
|
| gptkbp:notableFor |
Foundational text in advertising
|
| gptkbp:pages |
80
|
| gptkbp:publicationYear |
1923
|
| gptkbp:publisher |
gptkb:Advertising_Publications,_Inc.
|
| gptkbp:subject |
Marketing
Advertising techniques |
| gptkbp:bfsParent |
gptkb:Claude_Hopkins
gptkb:Claude_C._Hopkins |
| gptkbp:bfsLayer |
6
|