Statements (23)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
gptkb:person
|
| gptkbp:advocatesFor |
coupon sampling
reason-why copywriting testing advertising effectiveness |
| gptkbp:birthDate |
1866
|
| gptkbp:deathDate |
1932
|
| gptkbp:employer |
gptkb:Lord_&_Thomas
gptkb:Swift_&_Company |
| https://www.w3.org/2000/01/rdf-schema#label |
Claude C. Hopkins
|
| gptkbp:influenced |
gptkb:David_Ogilvy
gptkb:Rosser_Reeves |
| gptkbp:knownFor |
pioneering direct response advertising
emphasizing testing and measurement in advertising |
| gptkbp:nationality |
gptkb:American
|
| gptkbp:notableWork |
gptkb:My_Life_in_Advertising
gptkb:Scientific_Advertising |
| gptkbp:occupation |
gptkb:business_executive
author |
| gptkbp:wrote |
Palmolive soap campaign
Pepsodent toothpaste campaign Schlitz beer campaign |
| gptkbp:bfsParent |
gptkb:Advertising_Hall_of_Fame
|
| gptkbp:bfsLayer |
5
|