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gptkbp:instance_of
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gptkb:advertising
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gptkbp:advocated_for
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research in advertising
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gptkbp:awards
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gptkb:Advertising_Hall_of_Fame
gptkb:Clio_Awards
gptkb:D&_AD_Awards
One Show Awards
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gptkbp:birth_place
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West Horsley, Surrey, England
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gptkbp:born
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June 23, 1911
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gptkbp:campaigns
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gptkb:Sears
gptkb:Coca-Cola
gptkb:British_Airways
gptkb:Ford_Motor_Company
gptkb:Volkswagen
gptkb:Guinness_beer
gptkb:American_Express
gptkb:Hathaway_Shirts
gptkb:Dove_soap
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gptkbp:children
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gptkb:David_Ogilvy_Jr.
2
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gptkbp:died
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July 21, 1999
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gptkbp:education
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gptkb:University_of_Oxford
gptkb:Christ's_College,_Cambridge
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gptkbp:famous_quote
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" You can't save souls in an empty church."
" The best ideas come as jokes. Make your thinking as funny as possible."
" I don't believe in a 'hard sell'."
" If it doesn't sell, it isn't creative."
" The consumer isn't a moron, she's your wife."
" The more informative your advertising, the more persuasive it will be."
" Never stop testing, and your advertising will never stop improving."
" A good advertisement is one which sells the product without drawing attention to itself."
" The most important thing is to be able to sell your ideas."
" What you say is more important than how you say it."
" The consumer is not a moron, she is your wife."
" I do not regard advertising as entertainment or an art form, but as a medium of information."
" The secret of great advertising is to make the product the hero."
" Good advertising does not just circulate information. It penetrates the public mind with desires and belief."
" The best advertising is done by satisfied customers."
" Advertising is only evil when it advertises evil things."
" The most effective advertising is that which is not noticed."
" You cannot bore people into buying your product; you must interest them in it."
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gptkbp:founded
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gptkb:Ogilvy_&_Mather
Ogilvy & Mather in 1948
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https://www.w3.org/2000/01/rdf-schema#label
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David Ogilvy
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gptkbp:influenced
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gptkb:Leo_Burnett
gptkb:Bill_Bernbach
gptkb:Mary_Wells_Lawrence
gptkb:David_Abbott
gptkb:George_Lois
advertising industry
advertising strategies
modern advertising
branding techniques
modern advertising practices
copywriting standards
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gptkbp:influenced_by
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gptkb:Claude_Hopkins
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gptkbp:inspired
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Ogilvy's principles are still taught in advertising schools.
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gptkbp:known_for
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gptkb:Ogilvy_&_Mather
gptkb:advertising_campaigns
the ' American Express' campaign
the ' Dove soap' campaign
the ' Schweppes' campaign
the 'man in the Hathaway shirt'
founding Ogilvy & Mather
the 'big idea' concept
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gptkbp:legacy
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Considered the father of modern advertising.
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gptkbp:nationality
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gptkb:British
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gptkbp:notable_clients
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gptkb:The_U._S._Department_of_Justice
gptkb:The_U._S._Department_of_State
gptkb:Sears
gptkb:Shell_Oil_Company
gptkb:Coca-Cola
gptkb:The_New_York_Times
gptkb:British_Airways
gptkb:Ford_Motor_Company
gptkb:The_Wall_Street_Journal
gptkb:Volkswagen
gptkb:Yale_University
gptkb:Ritz-Carlton
gptkb:American_Express
gptkb:Guinness
gptkb:The_United_Negro_College_Fund
gptkb:Hathaway_Shirts
gptkb:The_U._S._Air_Force
gptkb:The_U._S._Department_of_Defense
gptkb:The_U._S._Department_of_Housing_and_Urban_Development
gptkb:The_U._S._Department_of_Labor
gptkb:The_U._S._Department_of_Transportation
gptkb:The_U._S._Navy
gptkb:The_American_Red_Cross
gptkb:The_National_Park_Service
gptkb:The_American_Cancer_Society
gptkb:Lever_Brothers
gptkb:The_U._S._Army
gptkb:The_U._S._Department_of_Education
gptkb:The_U._S._Department_of_Health_and_Human_Services
gptkb:The_U._S._Department_of_Veterans_Affairs
gptkb:The_U._S._Postal_Service
gptkb:Dove
gptkb:Nissan
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gptkbp:notable_work
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gptkb:The_Man_in_the_Hathaway_Shirt
The Dove Campaign
The Rolls-Royce Campaign
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gptkbp:occupation
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gptkb:manuscripts
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gptkbp:philosophy
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The consumer isn't a moron, she's your wife.
What really decides consumers to buy or not to buy is the content of your advertising.
If it doesn't sell, it isn't creative.
The best ideas come as jokes.
You can't bore people into buying your product.
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gptkbp:residence
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gptkb:New_York_City
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gptkbp:spouse
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Holly Ogilvy
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gptkbp:won_award
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gptkb:award
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gptkbp:works_at
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gptkb:Gallup_Organization
gptkb:Gallup_&_Robinson
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gptkbp:wrote
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gptkb:Confessions_of_an_Advertising_Man
gptkb:Ogilvy_on_Advertising
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gptkbp:bfsParent
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gptkb:Ogilvy_Chicago
gptkb:New_Canaan,_Connecticut
gptkb:Leo_Burnett
gptkb:Ogilvy
gptkb:Leo_Rubicam
gptkb:Greenwich,_Connecticut,_USA
gptkb:Ogilvy_&_Mather
gptkb:Walter_Landor
gptkb:George_Lois
gptkb:Peter_Field
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gptkbp:bfsLayer
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5
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