Statements (50)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
Marketing Technique
|
| gptkbp:advantage |
Direct Communication
High Open Rates Immediate Delivery Message Length Limit Potential for Spam Regulatory Restrictions |
| gptkbp:alsoKnownAs |
Text Message Marketing
|
| gptkbp:broadcastOn |
Yes
|
| gptkbp:canAutomate |
gptkb:Marketing_Automation_Software
gptkb:SMS_Gateway |
| gptkbp:canBePersonalized |
Yes
|
| gptkbp:canBeSegmented |
Yes
|
| https://www.w3.org/2000/01/rdf-schema#label |
SMS Marketing
|
| gptkbp:industry |
gptkb:insurance
Education Finance Retail E-commerce Hospitality |
| gptkbp:mayInclude |
Alerts
Reminders Surveys Promotional Offers Two-Factor Authentication Codes |
| gptkbp:measures |
gptkb:Click-Through_Rate
Conversion Rate Delivery Rate Open Rate Opt-Out Rate |
| gptkbp:originatedIn |
1990s
|
| gptkbp:purpose |
Customer Engagement
Promotional Communication Transactional Communication |
| gptkbp:regulates |
GDPR (in the EU)
TCPA (in the US) |
| gptkbp:relatedTo |
gptkb:Mobile_Marketing
gptkb:Push_Notifications Email Marketing MMS Marketing |
| gptkbp:requires |
User Consent
Opt-Out Mechanism |
| gptkbp:usedBy |
Businesses
Nonprofits Political Campaigns |
| gptkbp:uses |
gptkb:Short_Message_Service
|
| gptkbp:YouTubeChannel |
Mobile Phones
|
| gptkbp:bfsParent |
gptkb:Mobile_Campaign
gptkb:Marketing_Automation |
| gptkbp:bfsLayer |
6
|