Statements (32)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
Marketing Strategy
|
| gptkbp:canBe |
gptkb:Location-based_Services
gptkb:Mobile_Apps gptkb:Mobile_Websites gptkb:QR_Codes |
| gptkbp:example |
App Download Promotion
Location-based Offer Push Notification Sale Alert SMS Coupon Campaign |
| https://www.w3.org/2000/01/rdf-schema#label |
Mobile Campaign
|
| gptkbp:involves |
gptkb:App-based_Marketing
gptkb:Mobile_Advertising gptkb:Push_Notifications gptkb:SMS_Marketing |
| gptkbp:measures |
Conversion Rate
App Installs Click-through Rate User Engagement |
| gptkbp:objective |
Lead Generation
Brand Awareness Customer Engagement Sales Promotion |
| gptkbp:platform |
Smartphones
Tablets |
| gptkbp:relatedTo |
gptkb:digital_marketing
Social Media Marketing Omnichannel Marketing |
| gptkbp:requires |
Compliance with Privacy Laws
User Consent |
| gptkbp:usedIn |
gptkb:Mobile_Marketing
|
| gptkbp:bfsParent |
gptkb:Army_of_the_Gulf
|
| gptkbp:bfsLayer |
5
|