Statements (52)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
Marketing Strategy
|
| gptkbp:advantage |
Direct Communication
High Engagement Rates Immediate Delivery Location Awareness |
| gptkbp:challenge |
Privacy Concerns
Ad Blocking Device Fragmentation Short Attention Spans |
| gptkbp:enables |
Real-Time Communication
Geo-Targeting Personalized Advertising |
| gptkbp:goal |
Reach Consumers via Mobile Devices
|
| https://www.w3.org/2000/01/rdf-schema#label |
Mobile Marketing
|
| gptkbp:includes |
gptkb:Push_Notifications
gptkb:SMS_Marketing Location-Based Marketing Mobile App Marketing Mobile Web Marketing |
| gptkbp:measures |
gptkb:Click-Through_Rate
Conversion Rate User Engagement App Downloads Retention Rate |
| gptkbp:regulates |
gptkb:CAN-SPAM_Act
gptkb:GDPR gptkb:TCPA |
| gptkbp:relatedTo |
gptkb:digital_marketing
Social Media Marketing Content Marketing |
| gptkbp:requires |
Mobile-Optimized Content
Responsive Design User Permission |
| gptkbp:targetAudience |
Smartphone Users
Tablet Users |
| gptkbp:trend |
Chatbots
5G Technology Augmented Reality Marketing Influencer Marketing on Mobile Mobile Video Ads Mobile Wallet Marketing Voice Search Optimization |
| gptkbp:uses |
Mobile Devices
|
| gptkbp:YouTubeChannel |
gptkb:Mobile_Websites
gptkb:QR_Codes Mobile Applications Text Messaging In-App Advertising Mobile Display Ads Mobile Search |
| gptkbp:bfsParent |
gptkb:Mobile_Campaign
|
| gptkbp:bfsLayer |
6
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