Statements (51)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
Marketing Strategy
|
| gptkbp:alsoKnownAs |
Direct Response Marketing
|
| gptkbp:benefit |
Personalization
Cost Efficiency Measurability Targeting Precision |
| gptkbp:canBe |
B2C
B2B D2C |
| gptkbp:contrastsWith |
Mass Marketing
|
| gptkbp:criticizedFor |
gptkb:Spam
Privacy Concerns Intrusiveness |
| gptkbp:goal |
Build Customer Relationships
Generate Immediate Response |
| https://www.w3.org/2000/01/rdf-schema#label |
Direct Marketing
|
| gptkbp:inventedBy |
gptkb:Lester_Wunderman
gptkb:Aaron_Montgomery_Ward |
| gptkbp:involves |
Direct Communication
Targeted Audience |
| gptkbp:measures |
gptkb:ROI
Conversion Rate Response Rate |
| gptkbp:originatedIn |
19th Century
|
| gptkbp:regulates |
gptkb:CAN-SPAM_Act
gptkb:GDPR Data Protection Laws |
| gptkbp:relatedTo |
gptkb:Permission_Marketing
Inbound Marketing Database Marketing Outbound Marketing Relationship Marketing |
| gptkbp:requires |
Customer Database
|
| gptkbp:usedBy |
Businesses
Nonprofits Political Campaigns |
| gptkbp:uses |
gptkb:SMS_Marketing
Email Marketing Segmentation Lead Generation Personalization Call to Action Online Advertising Telemarketing Customer Retention Direct Mail Catalog Marketing Face-to-Face Selling Tracking and Analytics |
| gptkbp:bfsParent |
gptkb:SPSS_Statistics
|
| gptkbp:bfsLayer |
6
|