Statements (51)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
gptkb:academic
|
| gptkbp:associatedWith |
gptkb:Chartered_Institute_of_Public_Relations
gptkb:Public_Relations_Society_of_America gptkb:International_Association_of_Business_Communicators |
| gptkbp:emergedIn |
20th century
|
| gptkbp:focusesOn |
managing communication between organizations and publics
|
| gptkbp:goal |
enhance organizational reputation
build mutually beneficial relationships |
| gptkbp:governedBy |
ethical standards
professional codes of conduct |
| https://www.w3.org/2000/01/rdf-schema#label |
Public Relations Management
|
| gptkbp:importantFor |
gptkb:government_agency
celebrities corporations nonprofits political organizations |
| gptkbp:includes |
corporate social responsibility
media relations stakeholder engagement reputation management crisis communication internal communication |
| gptkbp:practicedIn |
communication professionals
public relations managers |
| gptkbp:processor |
examination
planning research implementation |
| gptkbp:relatedTo |
gptkb:brand
advertising marketing public relations communication management |
| gptkbp:studiedIn |
business schools
communication programs |
| gptkbp:theory |
gptkb:Agenda-setting_Theory
gptkb:Excellence_Theory gptkb:Relationship_Management_Theory gptkb:Situational_Crisis_Communication_Theory gptkb:Two-way_Symmetrical_Model |
| gptkbp:uses |
gptkb:media
strategic communication event management press releases stakeholder analysis media monitoring measurement and evaluation communication audits publicity campaigns |
| gptkbp:bfsParent |
gptkb:Faculty_of_Informatics_and_Design
|
| gptkbp:bfsLayer |
7
|