Two-way Symmetrical Model

GPTKB entity

Statements (21)
Predicate Object
gptkbp:instanceOf Public relations model
gptkbp:appliesTo organization-public relationships
gptkbp:contrastsWith Press Agentry Model
Public Information Model
Two-way Asymmetrical Model
gptkbp:describedBy gptkb:Excellence_Theory
gptkbp:developedBy gptkb:James_E._Grunig
gptkbp:emphasizes balanced communication
gptkbp:focusesOn gptkb:public_speaker
mutual understanding
gptkbp:goal achieve mutual benefit
https://www.w3.org/2000/01/rdf-schema#label Two-way Symmetrical Model
gptkbp:introducedIn 1984
gptkbp:promotion feedback
negotiation
gptkbp:publishedIn Managing Public Relations (book)
gptkbp:theorizedBy gptkb:James_E._Grunig
Todd Hunt
gptkbp:usedIn public relations
gptkbp:bfsParent gptkb:Public_Relations_Management
gptkbp:bfsLayer 8