Excellence Theory

GPTKB entity

Statements (24)
Predicate Object
gptkbp:instanceOf gptkb:logic
gptkbp:appliesTo nonprofit organizations
government organizations
corporate communication
gptkbp:component environmental scanning
participative culture
strategic management of public relations
gptkbp:contrastsWith one-way communication models
gptkbp:developedBy gptkb:James_E._Grunig
gptkb:Larissa_A._Grunig
1980s
David M. Dozier
gptkbp:emphasizes two-way symmetrical communication
gptkbp:field public relations
gptkbp:focusesOn organizational communication
public relations management
gptkbp:goal organizational effectiveness
https://www.w3.org/2000/01/rdf-schema#label Excellence Theory
gptkbp:influencedBy gptkb:media
systems theory
gptkbp:publishedIn Excellence in Public Relations and Communication Management (book)
gptkbp:bfsParent gptkb:Larissa_A._Grunig
gptkb:Two-way_symmetrical_model
gptkbp:bfsLayer 7