Relationship Management Theory
GPTKB entity
Statements (22)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
gptkb:logic
|
| gptkbp:appliesTo |
stakeholder engagement
public relations practice |
| gptkbp:citation |
academic literature on public relations
|
| gptkbp:describes |
measuring quality of relationships
|
| gptkbp:emphasizes |
ongoing relationships over one-way communication
|
| gptkbp:field |
public relations
communication studies |
| gptkbp:focusesOn |
organization-public relationships
|
| gptkbp:hasConcept |
gptkb:train
commitment satisfaction mutual benefit control mutuality |
| https://www.w3.org/2000/01/rdf-schema#label |
Relationship Management Theory
|
| gptkbp:proposedBy |
Ledingham and Bruning
|
| gptkbp:relatedTo |
gptkb:Excellence_Theory
gptkb:Systems_Theory |
| gptkbp:usedFor |
evaluating PR effectiveness
|
| gptkbp:yearProposed |
1998
|
| gptkbp:bfsParent |
gptkb:Public_Relations_Management
|
| gptkbp:bfsLayer |
8
|