|
gptkbp:instance_of
|
gptkb:Company
|
|
gptkbp:acquired
|
gptkb:Arbitron_Inc.
Edison Research
|
|
gptkbp:ceo
|
gptkb:David_Kenny
|
|
gptkbp:competitors
|
gptkb:Kantar
gptkb:Ipsos
gptkb:com_Score
Gf K
|
|
gptkbp:employees
|
approximately 46,000
|
|
gptkbp:focus
|
gptkb:Data_Analytics
gptkb:Data_Visualization
Survey Research
Data Integration
Qualitative Research
Quantitative Research
Consumer Behavior
Audience Engagement
Consumer Trends
Advertising Effectiveness
Market Segmentation
Digital Measurement
Trend Analysis
Media Measurement
Content Performance
Market Entry Strategy
Media Consumption Patterns
Brand Tracking
Retail Measurement
Cross-Platform Measurement
Sales Effectiveness
Pricing Research
Retail Audit
Advertising Insights
Customer Experience Measurement
Brand Health Tracking
Product Development Research
Distribution Research
Panel Research
|
|
gptkbp:founded
|
1923
|
|
gptkbp:founder
|
gptkb:Arthur_C._Nielsen_Sr.
|
|
gptkbp:headcount
|
46,000 (2020)
|
|
gptkbp:headquarters
|
gptkb:New_York_City
|
|
https://www.w3.org/2000/01/rdf-schema#label
|
Nielsen Technologies
|
|
gptkbp:industry
|
gptkb:market_research
|
|
gptkbp:operates_in
|
Global Market
|
|
gptkbp:parent_company
|
gptkb:Nielsen_Holdings
|
|
gptkbp:partnership
|
gptkb:Twitter
gptkb:Amazon
gptkb:Google
gptkb:Facebook
|
|
gptkbp:revenue
|
$6.5 billion (2020)
|
|
gptkbp:services
|
gptkb:audience
gptkb:Data_Analytics
Consumer Insights
|
|
gptkbp:stock_symbol
|
NLSN
|
|
gptkbp:subsidiary
|
gptkb:Nielsen_Music
gptkb:Nielsen_Audio
gptkb:Nielsen_Sports
|
|
gptkbp:type
|
gptkb:public_company
|
|
gptkbp:website
|
www.nielsen.com
|
|
gptkbp:bfsParent
|
gptkb:The_Nielsen_Company
|
|
gptkbp:bfsLayer
|
6
|