Statements (51)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
Marketing Strategy
|
| gptkbp:focusesOn |
Mobile Applications
|
| gptkbp:goal |
Enhance Brand Awareness
Drive In-app Purchases Increase App Downloads Increase User Retention |
| gptkbp:hasChannel |
gptkb:Affiliate_Marketing
gptkb:QR_Codes gptkb:SMS_Marketing Social Media Email Marketing Search Engine Marketing Native Advertising Display Advertising Content Marketing Influencer Marketing App Cross-promotion App Partnerships App Review Sites App Sponsorships App Stores Beacon Technology Geolocation Marketing Mobile Ad Networks Referral Programs Video Marketing |
| https://www.w3.org/2000/01/rdf-schema#label |
App-based Marketing
|
| gptkbp:measures |
Active Users
App Downloads Churn Rate In-app Revenue Retention Rate Session Length User Engagement Rate |
| gptkbp:platform |
gptkb:Android
gptkb:iOS gptkb:Windows_Mobile Cross-platform Apps |
| gptkbp:relatedTo |
gptkb:digital_marketing
gptkb:Mobile_Marketing |
| gptkbp:targetAudience |
Smartphone Users
Tablet Users |
| gptkbp:uses |
gptkb:Push_Notifications
gptkb:Mobile_Analytics App Store Optimization Loyalty Programs User Engagement In-app Advertising Personalized Content |
| gptkbp:bfsParent |
gptkb:Mobile_Campaign
|
| gptkbp:bfsLayer |
6
|