Statements (50)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
Advertising
|
| gptkbp:enables |
Performance Measurement
User Participation Behavioral Targeting Data-driven Marketing |
| gptkbp:example |
gptkb:Banner_Ads
gptkb:Video_Ads Polls Email Marketing Search Engine Marketing Social Media Ads Quizzes Contests Gamified Ads Interactive Videos |
| gptkbp:feature |
Data Collection
Personalization Targeting Real-time Feedback Two-way Communication |
| gptkbp:goal |
Engagement
Lead Generation User Interaction Brand Awareness Sales Conversion |
| https://www.w3.org/2000/01/rdf-schema#label |
Interactive Advertising
|
| gptkbp:measures |
gptkb:Impressions
Reach Conversion Rate Click-through Rate Engagement Rate Time on Ad User Actions |
| gptkbp:relatedTo |
gptkb:digital_marketing
gptkb:Search_Engine_Advertising gptkb:Mobile_Advertising Social Media Marketing Native Advertising Programmatic Advertising Display Advertising Content Marketing |
| gptkbp:uses |
gptkb:Internet
Social Media digital media Mobile Devices Apps Websites |
| gptkbp:bfsParent |
gptkb:Interactive_Media
|
| gptkbp:bfsLayer |
6
|