Statements (23)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
gptkb:dictionary
|
| gptkbp:component |
programmatic advertising
data management platforms |
| gptkbp:createdBy |
gptkb:publisher
advertisers data providers |
| gptkbp:example |
gptkb:Facebook_Audience_Categories
gptkb:Google_Audience_Segments gptkb:IAB_Audience_Taxonomy |
| https://www.w3.org/2000/01/rdf-schema#label |
Audience Taxonomy
|
| gptkbp:purpose |
personalize content
segment audiences target advertising |
| gptkbp:relatedTo |
behavioral segmentation
demographic segmentation interest-based targeting psychographic segmentation |
| gptkbp:standardizedBy |
gptkb:IAB
|
| gptkbp:usedIn |
advertising
marketing media planning |
| gptkbp:bfsParent |
gptkb:IAB_Tech_Lab
|
| gptkbp:bfsLayer |
6
|