Statements (23)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
advertising protocol
|
| gptkbp:category |
digital advertising
|
| gptkbp:developedBy |
gptkb:IAB_Tech_Lab
|
| gptkbp:enables |
real-time auction
bid request bid response |
| gptkbp:firstReleased |
2010
|
| https://www.w3.org/2000/01/rdf-schema#label |
OpenRTB
|
| gptkbp:latestReleaseVersion |
2022
2.6 |
| gptkbp:purpose |
standardize real-time bidding
|
| gptkbp:standardizedBy |
gptkb:IAB
|
| gptkbp:supports |
display advertising
video advertising native advertising audio advertising |
| gptkbp:usedBy |
demand-side platforms
ad exchanges supply-side platforms |
| gptkbp:usedIn |
programmatic advertising
|
| gptkbp:website |
https://iabtechlab.com/openrtb/
|
| gptkbp:bfsParent |
gptkb:IAB_Tech_Lab
|
| gptkbp:bfsLayer |
6
|