customer match

GPTKB entity

Statements (21)
Predicate Object
gptkbp:instanceOf Google Ads feature
gptkbp:availableOn gptkb:Gmail
gptkb:YouTube
gptkb:Display_Network
Search
gptkbp:compatibleWith gptkb:Google_Ads_policies
gptkbp:developedBy gptkb:Google
gptkbp:enables advertisers to target ads using customer data
https://www.w3.org/2000/01/rdf-schema#label customer match
gptkbp:launched 2015
gptkbp:requires minimum data size for privacy
gptkbp:supports email addresses
phone numbers
mailing addresses
gptkbp:usedFor audience targeting
remarketing
similar audiences
gptkbp:usedIn gptkb:Google_Ads
gptkbp:uses first-party data
gptkbp:bfsParent gptkb:Google_Ads
gptkbp:bfsLayer 5