Statements (22)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
advertising audience segment
|
| gptkbp:availableOn |
gptkb:YouTube
gptkb:Google_Display_Network Search campaigns |
| gptkbp:contrastsWith |
gptkb:affinity_audiences
|
| gptkbp:createdBy |
gptkb:Google
|
| gptkbp:dataSource |
content consumption
user search behavior website visits |
| gptkbp:enables |
advertisers to reach high-intent users
|
| gptkbp:example |
people looking to buy a car
shoppers comparing electronics users searching for travel deals |
| https://www.w3.org/2000/01/rdf-schema#label |
in-market audiences
|
| gptkbp:purpose |
target users actively researching products or services
|
| gptkbp:targetingType |
behavioral targeting
|
| gptkbp:updated |
machine learning algorithms
|
| gptkbp:usedBy |
gptkb:Google_Ads
gptkb:Microsoft_Advertising |
| gptkbp:usedIn |
digital advertising
|
| gptkbp:bfsParent |
gptkb:Google_Ads
|
| gptkbp:bfsLayer |
5
|