Donald Trump 2016 presidential campaign digital operations
GPTKB entity
Statements (53)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
political campaign digital operation
|
| gptkbp:hasWorkedWith |
gptkb:Donald_J._Trump_for_President,_Inc.
|
| https://www.w3.org/2000/01/rdf-schema#label |
Donald Trump 2016 presidential campaign digital operations
|
| gptkbp:ledTo |
gptkb:Brad_Parscale
|
| gptkbp:notableFor |
use of memes
Project Alamo data warehouse outsized digital ad spending compared to Clinton campaign collaboration with Cambridge Analytica collaboration with Republican National Committee extensive use of Facebook ads fundraising via digital channels influencing news cycles via social media influencing public opinion online mobilizing online supporters rapid content production rapid response to news events targeting African American voters in swing states targeting rural voters targeting swing states testing thousands of ad variations use of Facebook dark posts use of negative ads use of social media to bypass traditional media use of voter data for microtargeting |
| gptkbp:partOf |
gptkb:Donald_Trump_2016_presidential_campaign
|
| gptkbp:platform |
gptkb:Facebook
gptkb:Google_Ads gptkb:Instagram gptkb:Reddit gptkb:Snapchat gptkb:Twitter gptkb:YouTube gptkb:Cambridge_Analytica Advertising online fundraising text messaging data analytics A/B testing data mining email marketing memes viral videos custom audiences lookalike audiences retargeting social media influencers microtargeting NationBuilder Project Alamo RNC Data Trust psychographic profiling |
| gptkbp:bfsParent |
gptkb:Giles-Parscale
|
| gptkbp:bfsLayer |
7
|