Coca-Cola campaigns

URI: https://gptkb.org/entity/Coca-Cola_campaigns

GPTKB entity

Statements (64)

Predicate	Object
gptkbp:instanceOf	Advertising
gptkbp:associatedWith	gptkb:Coca-Cola
gptkbp:firstMajorCampaignYear	1886
https://www.w3.org/2000/01/rdf-schema#label	Coca-Cola campaigns
gptkbp:launched	gptkb:The_Coca-Cola_Company
gptkbp:medium	gptkb:print gptkb:radio_station gptkb:television digital outdoor advertising
gptkbp:notable_campaign	gptkb:The_Real_Thing gptkb:Open_Happiness gptkb:Share_a_Coke gptkb:Taste_the_Feeling gptkb:Hilltop_(I'd_Like_to_Buy_the_World_a_Coke) gptkb:Always_Coca-Cola gptkb:America_the_Beautiful_Super_Bowl_Ad gptkb:Coke_Is_It! gptkb:Have_a_Coke_and_a_Smile gptkb:Life_Tastes_Good gptkb:Polar_Bears_Campaign gptkb:Red_Disc_Campaign Santa Claus Christmas Campaign
gptkbp:notableFeature	gptkb:Super_Bowl_commercials social media engagement global reach celebrity endorsements nostalgia marketing use of music emotional storytelling holiday themes Olympic sponsorships World Cup sponsorships association with happiness iconic red and white branding interactive campaigns limited edition packaging multilingual ads personalized bottles youth-oriented messaging
gptkbp:slogan	gptkb:Real_Magic gptkb:Make_It_Real gptkb:It's_the_Real_Thing gptkb:Open_Happiness gptkb:Share_a_Coke gptkb:Taste_the_Feeling gptkb:Always_Coca-Cola gptkb:America's_Real_Refreshment gptkb:Can't_Beat_the_Feeling! gptkb:Coke_Is_It! gptkb:Drink_Coca-Cola gptkb:Have_a_Coke_and_a_Smile gptkb:It's_the_Real_Thing._Coke. gptkb:Life_Tastes_Good gptkb:Sign_of_Good_Taste gptkb:The_Great_National_Temperance_Beverage gptkb:The_Pause_That_Refreshes gptkb:Things_Go_Better_with_Coke gptkb:Thirst_Knows_No_Season Delicious and Refreshing Enjoy Thirst
gptkbp:targetAudience	global consumers
gptkbp:bfsParent	gptkb:Wieden+Kennedy
gptkbp:bfsLayer	4