|
gptkbp:instance_of
|
gptkb:album
gptkb:advertising
|
|
gptkbp:adapted_into
|
digital platforms
|
|
gptkbp:aims_to
|
promote brand authenticity
|
|
gptkbp:amended_by
|
subsequent campaigns
|
|
gptkbp:artist
|
gptkb:Rickie_Lee_Jones
|
|
gptkbp:created_by
|
gptkb:Mc_Cann-Erickson
|
|
gptkbp:emphasizes
|
diversity and inclusion
|
|
gptkbp:features
|
Coca-Cola brand
|
|
gptkbp:features_celebrities
|
in various commercials
|
|
gptkbp:first_aired
|
gptkb:television
|
|
gptkbp:genre
|
gptkb:Pop
|
|
gptkbp:has_inspired
|
other brands' campaigns
|
|
gptkbp:has_led_to
|
merchandising opportunities
|
|
gptkbp:has_produced
|
significant sales growth
|
|
https://www.w3.org/2000/01/rdf-schema#label
|
The Real Thing
|
|
gptkbp:includes
|
music and jingles
|
|
gptkbp:influenced
|
pop culture
|
|
gptkbp:is_associated_with
|
happiness and enjoyment
|
|
gptkbp:is_available_in
|
multiple languages
|
|
gptkbp:is_cited_in
|
marketing case studies
|
|
gptkbp:is_considered
|
a cultural phenomenon
a turning point in advertising
iconic advertising campaign
|
|
gptkbp:is_featured_in
|
documentaries about advertising
|
|
gptkbp:is_known_for
|
slogan ' It's the Real Thing'
|
|
gptkbp:is_linked_to
|
nostalgia marketing
|
|
gptkbp:is_often_associated_with
|
summer and outdoor activities
|
|
gptkbp:is_part_of
|
Coca-Cola's advertising history
Coca-Cola's brand identity
Coca-Cola marketing campaigns
|
|
gptkbp:is_recognized_by
|
advertising awards
|
|
gptkbp:is_recognized_for
|
its catchy tune
|
|
gptkbp:is_targeted_at
|
young adults
|
|
gptkbp:is_used_in
|
sports sponsorships
|
|
gptkbp:label
|
gptkb:Reprise_Records
|
|
gptkbp:launched_in
|
gptkb:1970
|
|
gptkbp:length
|
42:00
|
|
gptkbp:next_album
|
Traffic from Paradise
|
|
gptkbp:parodied_in
|
various media
|
|
gptkbp:previous_album
|
Flying Cowboys
|
|
gptkbp:produced_by
|
gptkb:Coca-Cola
|
|
gptkbp:producer
|
gptkb:Rickie_Lee_Jones
|
|
gptkbp:release_year
|
gptkb:1989
|
|
gptkbp:track_count
|
gptkb:10
|
|
gptkbp:was_part_of
|
Coca-Cola's global strategy
|
|
gptkbp:bfsParent
|
gptkb:Gwen_Renée_Stefani
|
|
gptkbp:bfsLayer
|
3
|