Statements (97)
| Predicate | Object |
|---|---|
| gptkbp:adapted_into |
different cultures
|
| gptkbp:aims_to |
gptkb:battle
connect people |
| gptkbp:artist |
various artists
|
| gptkbp:campaigns |
gptkb:beer
|
| gptkbp:collaborated_with |
gptkb:musician
|
| gptkbp:created_by |
gptkb:beer
|
| gptkbp:duration |
several years
|
| gptkbp:features |
advertisements
diverse cultures |
| gptkbp:focuses_on |
happiness
|
| gptkbp:followed_by |
millions of viewers
Coca-Cola fans |
| gptkbp:graphics |
smiling people
|
| gptkbp:has_impact_on |
brand loyalty
|
| gptkbp:has_merchandise |
branded products
|
| https://www.w3.org/2000/01/rdf-schema#label |
Open Happiness
|
| gptkbp:includes |
gptkb:musical
social media campaigns |
| gptkbp:inspired_by |
consumer insights
|
| gptkbp:is_aimed_at |
young adults
|
| gptkbp:is_analyzed_in |
marketing research
|
| gptkbp:is_associated_with |
gptkb:festival
joy positive emotions |
| gptkbp:is_celebrated_in |
gptkb:various_countries
global events fans worldwide |
| gptkbp:is_connected_to |
Coca-Cola's heritage
Coca-Cola's sustainability efforts |
| gptkbp:is_considered |
successful campaign
|
| gptkbp:is_considered_as |
a successful campaign
|
| gptkbp:is_criticized_for |
marketing analysts
commercialization of happiness |
| gptkbp:is_documented_in |
case studies
advertising history marketing case studies advertising history books |
| gptkbp:is_evaluated_by |
gptkb:film_production_company
consumer surveys consumer feedback marketing analysts |
| gptkbp:is_influenced_by |
cultural trends
consumer feedback |
| gptkbp:is_influential_in |
advertising industry
|
| gptkbp:is_linked_to |
Coca-Cola's advertising philosophy
Coca-Cola's brand identity Coca-Cola's community initiatives Coca-Cola's philanthropic efforts Coca-Cola's history Coca-Cola's global campaigns Coca-Cola's values |
| gptkbp:is_often_associated_with |
events
|
| gptkbp:is_part_of |
Coca-Cola's global strategy
Coca-Cola marketing strategy Coca-Cola's advertising campaigns Coca-Cola's advertising history Coca-Cola's brand identity Coca-Cola's brand messaging Coca-Cola's customer engagement strategy Coca-Cola's advertising portfolio Coca-Cola's social responsibility initiatives |
| gptkbp:is_promoted_by |
social media
digital platforms mobile advertising celebrity endorsements influencer marketing television commercials event sponsorships print media |
| gptkbp:is_recognized_by |
advertising awards
|
| gptkbp:is_recognized_for |
iconic imagery
|
| gptkbp:is_reflected_in |
Coca-Cola's brand perception
Coca-Cola's sales growth Coca-Cola's social responsibility efforts Coca-Cola's packaging |
| gptkbp:is_supported_by |
community initiatives
partnerships celebrity endorsements market research data Coca-Cola's advertising budget |
| gptkbp:is_used_in |
promotional materials
|
| gptkbp:is_utilized_in |
promotional events
brand storytelling brand activations |
| gptkbp:launched |
gptkb:2009
|
| gptkbp:media |
gptkb:printer
gptkb:television_series digital |
| gptkbp:motto |
gptkb:Open_Happiness
|
| gptkbp:produced_by |
user-generated content
|
| gptkbp:promotes |
sharing moments
|
| gptkbp:reach |
gptkb:battle
|
| gptkbp:target_audience |
young adults
|
| gptkbp:uses |
emotional appeal
|
| gptkbp:bfsParent |
gptkb:beer
|
| gptkbp:bfsLayer |
3
|