Archetypes in Branding

URI: https://gptkb.org/entity/Archetypes_in_Branding

GPTKB entity

Statements (96)

Predicate	Object
gptkbp:instanceOf	gptkb:Branding_Concept
gptkbp:appliesTo	gptkb:Kellogg's gptkb:Amazon gptkb:Apple gptkb:Ben_&_Jerry's gptkb:Budweiser gptkb:Coca-Cola gptkb:Google gptkb:Harvard_University gptkb:IKEA gptkb:Mercedes-Benz gptkb:Microsoft gptkb:National_Geographic gptkb:Netflix gptkb:Nike gptkb:Nintendo gptkb:PepsiCo gptkb:Procter_&_Gamble gptkb:Rolex gptkb:Spotify gptkb:Starbucks gptkb:Tesla gptkb:Unilever gptkb:Volvo gptkb:YouTube gptkb:TOMS_Shoes gptkb:Hallmark gptkb:Disney gptkb:Mars,_Incorporated gptkb:Old_Spice gptkb:Pepsi gptkb:PlayStation gptkb:Dove gptkb:John_Deere gptkb:Nestlé gptkb:M&Ms gptkb:Canon gptkb:Chanel gptkb:Chevrolet gptkb:General_Mills gptkb:Heinz gptkb:Honda gptkb:Hyundai gptkb:LEGO gptkb:LG gptkb:Panasonic gptkb:Patagonia gptkb:Samsung gptkb:Sony gptkb:Tiffany_&_Co. gptkb:Toyota gptkb:Adobe gptkb:BMW gptkb:Ford gptkb:GEICO gptkb:Jeep gptkb:Johnson_&_Johnson gptkb:McDonald's gptkb:Mondelez_International gptkb:Subaru gptkb:Philips gptkb:REI gptkb:KFC gptkb:Marlboro gptkb:Harley-Davidson Red Bull Virgin
gptkbp:describedBy	gptkb:The_Hero_and_the_Outlaw_(book)
gptkbp:includes	gptkb:The_Sage gptkb:The_Lover gptkb:The_Explorer gptkb:The_Creator gptkb:The_Outlaw gptkb:The_Magician gptkb:The_Ruler gptkb:The_Hero gptkb:The_Jester gptkb:The_Caregiver gptkb:The_Everyman gptkb:The_Regular_Guy/Girl gptkb:The_Innocent
gptkbp:influenced	Brand Personality Brand Storytelling Customer Perception
gptkbp:popularizedBy	gptkb:Margaret_Mark gptkb:Carol_S._Pearson
gptkbp:relatedTo	gptkb:Carl_Jung
gptkbp:supports	Brand Differentiation Consistent Messaging Emotional Connection
gptkbp:usedIn	gptkb:Advertising Marketing Brand Strategy
gptkbp:bfsParent	gptkb:Margaret_Hartwell
gptkbp:bfsLayer	6
https://www.w3.org/2000/01/rdf-schema#label	Archetypes in Branding