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gptkbp:instanceOf
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Branding Concept
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gptkbp:appliesTo
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gptkb:Kellogg's
gptkb:Amazon
gptkb:Apple
gptkb:Ben_&_Jerry's
gptkb:Budweiser
gptkb:Coca-Cola
gptkb:Google
gptkb:Harvard_University
gptkb:IKEA
gptkb:Mercedes-Benz
gptkb:Microsoft
gptkb:National_Geographic
gptkb:Netflix
gptkb:Nike
gptkb:Nintendo
gptkb:PepsiCo
gptkb:Procter_&_Gamble
gptkb:Rolex
gptkb:Spotify
gptkb:Starbucks
gptkb:Tesla
gptkb:Unilever
gptkb:Volvo
gptkb:YouTube
gptkb:TOMS_Shoes
gptkb:Hallmark
gptkb:Disney
gptkb:Mars,_Incorporated
gptkb:Old_Spice
gptkb:Pepsi
gptkb:PlayStation
gptkb:Dove
gptkb:John_Deere
gptkb:Nestlé
gptkb:M&Ms
gptkb:Canon
gptkb:Chanel
gptkb:Chevrolet
gptkb:General_Mills
gptkb:Heinz
gptkb:Honda
gptkb:Hyundai
gptkb:LEGO
gptkb:LG
gptkb:Panasonic
gptkb:Patagonia
gptkb:Samsung
gptkb:Sony
gptkb:Tiffany_&_Co.
gptkb:Toyota
gptkb:Adobe
gptkb:BMW
gptkb:Ford
gptkb:GEICO
gptkb:Jeep
gptkb:Johnson_&_Johnson
gptkb:McDonald's
gptkb:Mondelez_International
gptkb:Subaru
gptkb:Philips
gptkb:REI
gptkb:KFC
gptkb:Marlboro
gptkb:Harley-Davidson
Red Bull
Virgin
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gptkbp:describedBy
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gptkb:The_Hero_and_the_Outlaw_(book)
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https://www.w3.org/2000/01/rdf-schema#label
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Archetypes in Branding
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gptkbp:includes
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gptkb:The_Sage
gptkb:The_Lover
gptkb:The_Explorer
gptkb:The_Creator
gptkb:The_Outlaw
gptkb:The_Magician
gptkb:The_Ruler
gptkb:The_Hero
gptkb:The_Jester
gptkb:The_Caregiver
gptkb:The_Everyman
gptkb:The_Regular_Guy/Girl
gptkb:The_Innocent
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gptkbp:influenced
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Brand Personality
Brand Storytelling
Customer Perception
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gptkbp:popularizedBy
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gptkb:Margaret_Mark
gptkb:Carol_S._Pearson
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gptkbp:relatedTo
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gptkb:Carl_Jung
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gptkbp:supports
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Brand Differentiation
Consistent Messaging
Emotional Connection
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gptkbp:usedIn
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Advertising
Marketing
Brand Strategy
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gptkbp:bfsParent
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gptkb:Margaret_Hartwell
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gptkbp:bfsLayer
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6
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