|
gptkbp:instance_of
|
gptkb:brand
|
|
gptkbp:acquired_by
|
gptkb:Procter_&_Gamble
|
|
gptkbp:acquisition_year
|
gptkb:1990
|
|
gptkbp:advertising
|
gptkb:Wieden+_Kennedy
gptkb:The_Man_Your_Man_Could_Smell_Like
Smell Like a Man, Man.
|
|
gptkbp:aroma
|
gptkb:Fiji
gptkb:Swagger
Classic
Bearglove
Pure Sport
|
|
gptkbp:associated_with
|
humor in advertising
|
|
gptkbp:availability
|
available in many countries
|
|
gptkbp:available_in
|
spray form
gel form
cream form
stick form
body wash form
deodorant form
|
|
gptkbp:brand
|
masculine
strong
playful
strong customer loyalty
adapted over time
|
|
gptkbp:brand_ambassadors
|
gptkb:athletes
gptkb:celebrities
gptkb:social_media_influencers
influencers
various celebrities
|
|
gptkbp:brand_history
|
over 80 years
|
|
gptkbp:brand_recognition
|
high
highly recognized brand
|
|
gptkbp:campaigns
|
gptkb:The_Man_Your_Man_Could_Smell_Like
Smell Like a Man, Man
|
|
gptkbp:category
|
gptkb:hair_care_product
personal care
|
|
gptkbp:competes_with
|
gptkb:Degree
gptkb:Dove
|
|
gptkbp:competitors
|
gptkb:Axe
gptkb:Gillette
gptkb:AXE
gptkb:Dove_Men+_Care
|
|
gptkbp:cultural_impact
|
gptkb:significant
|
|
gptkbp:customer_base
|
diverse
|
|
gptkbp:customer_feedback
|
positive
|
|
gptkbp:demographics
|
teenagers
younger adults
primarily male consumers
|
|
gptkbp:distribution
|
online
drugstores
supermarkets
retail stores
|
|
gptkbp:events
|
contests
sponsorships
giveaways
collaborations with influencers
sponsorship of sports events
|
|
gptkbp:famous_for
|
gptkb:advertising_campaigns
its advertising campaigns
distinctive packaging
masculine scents
|
|
gptkbp:features
|
various scents
|
|
gptkbp:formulation
|
varied
|
|
gptkbp:founded
|
1937
|
|
gptkbp:founded_by
|
gptkb:William_Lightfoot_Schultz
|
|
gptkbp:founded_in
|
1937
|
|
gptkbp:fragrance_notes
|
citrus
woody
spicy
herbal
|
|
gptkbp:has_product_line
|
gptkb:Old_Spice_Amber
gptkb:Old_Spice_Amber_Body_Wash
gptkb:Old_Spice_Bearglove
gptkb:Old_Spice_Captain
gptkb:Old_Spice_Citron
gptkb:Old_Spice_Classic
gptkb:Old_Spice_Classic_Body_Wash
gptkb:Old_Spice_Fiji
gptkb:Old_Spice_Fiji_Body_Wash
gptkb:Old_Spice_Fresh
gptkb:Old_Spice_Fresh_Body_Wash
gptkb:Old_Spice_Fresh_Collection
gptkb:Old_Spice_Fresh_Collection_Body_Wash
gptkb:Old_Spice_High_Endurance
gptkb:Old_Spice_High_Endurance_Body_Wash
gptkb:Old_Spice_Lavender
gptkb:Old_Spice_Lavender_Body_Wash
gptkb:Old_Spice_Legend
gptkb:Old_Spice_Musk
gptkb:Old_Spice_Musk_Body_Wash
gptkb:Old_Spice_Oasis
gptkb:Old_Spice_Original
gptkb:Old_Spice_Pure_Sport
gptkb:Old_Spice_Pure_Sport_Body_Wash
gptkb:Old_Spice_Red_Zone
gptkb:Old_Spice_Sandalwood
gptkb:Old_Spice_Sandalwood_Body_Wash
gptkb:Old_Spice_Swagger
gptkb:Old_Spice_Swagger_Body_Wash
gptkb:Old_Spice_Timber
gptkb:Old_Spice_Timber_Body_Wash
gptkb:Old_Spice_Wild_Collection
gptkb:Old_Spice_Classic_Collection
gptkb:Old_Spice_Conditioner
gptkb:Old_Spice_Shampoo
gptkb:Fiji
gptkb:Bearglove_Body_Wash
gptkb:Fiji_Body_Wash
gptkb:Fresh_Collection_Body_Wash
gptkb:Gentleman’s_Blend_Body_Wash
gptkb:Legend_Body_Wash
gptkb:Lumberjack_Body_Wash
gptkb:Odor_Blocker_Body_Wash
gptkb:Old_Spice_Aftershave_Balm
gptkb:Old_Spice_Aftershave_Lotion
gptkb:Old_Spice_Bar_Soap
gptkb:Old_Spice_Beard_Balm
gptkb:Old_Spice_Beard_Oil
gptkb:Old_Spice_Body_Spray
gptkb:Old_Spice_Body_Wash_with_Moisturizers
gptkb:Old_Spice_Citron_Collection
gptkb:Old_Spice_Citrus_Collection
gptkb:Old_Spice_Cologne_Spray
gptkb:Old_Spice_Deodorant_Stick
gptkb:Old_Spice_Gentleman's_Blend
gptkb:Old_Spice_Hydro
gptkb:Old_Spice_Lavender_Collection
gptkb:Old_Spice_Moisturizing_Body_Wash
gptkb:Old_Spice_Odor_Blocker
gptkb:Old_Spice_Sandalwood_Collection
gptkb:Old_Spice_Spray_Deodorant
gptkb:Old_Spice_Wilderness_Collection
gptkb:Pure_Sport_Body_Wash
gptkb:Red_Zone_Body_Wash
gptkb:Swagger_Body_Wash
gptkb:Wild_Collection_Body_Wash
gptkb:legends
gptkb:Swagger
Classic
Hydration
Lumberjack
Red Zone
Fresh Collection
Bearglove
Classic Body Wash
Gentleman’s Blend
Hydration Body Wash
Odor Blocker
Old Spice Hair Styling Products
Pure Sport
Wild Collection
|
|
gptkbp:headquarters
|
gptkb:Cincinnati,_Ohio
|
|
gptkbp:historical_significance
|
long-standing brand heritage
pioneered men's grooming market
|
|
https://www.w3.org/2000/01/rdf-schema#label
|
Old Spice
|
|
gptkbp:innovation
|
continuous
|
|
gptkbp:introduced
|
1937
|
|
gptkbp:introduced_in
|
1937
|
|
gptkbp:is_targeted_at
|
men
|
|
gptkbp:known_for
|
gptkb:Skin
gptkb:aftershave
gptkb:deodorant
gptkb:hair_care_product
humorous advertising
classic scent
masculine branding
|
|
gptkbp:market
|
global
|
|
gptkbp:market_position
|
widely available
leading
|
|
gptkbp:market_share
|
significant in men's grooming
|
|
gptkbp:marketed_as
|
masculine fragrance
|
|
gptkbp:marketing_strategy
|
television commercials
humorous
digital marketing campaigns
viral marketing
humorous advertisements
viral marketing campaigns
|
|
gptkbp:mascot
|
gptkb:Old_Spice_Guy
|
|
gptkbp:notable_products
|
gptkb:Skin
gptkb:aftershave
gptkb:deodorant
|
|
gptkbp:owned_by
|
gptkb:Procter_&_Gamble
|
|
gptkbp:packaging
|
red and white
bold and colorful
eco-friendly options
distinctive retro style
|
|
gptkbp:parent_company
|
gptkb:Procter_&_Gamble
|
|
gptkbp:partnerships
|
various brands
community engagement programs
collaborations with charities
|
|
gptkbp:produced_by
|
gptkb:Procter_&_Gamble
|
|
gptkbp:produces
|
gptkb:antiperspirant
gptkb:conditioner
gptkb:Cologne
gptkb:Skin
gptkb:aftershave
gptkb:deodorant
gptkb:hair_care_product
|
|
gptkbp:product_line
|
gptkb:Old_Spice_High_Endurance
gptkb:Old_Spice_Red_Zone
gptkb:Old_Spice_Wild_Collection
gptkb:Old_Spice_Legend_Collection
gptkb:Old_Spice_Fresher_Collection
gptkb:hair_care_product
skin care
fragrances
hair care
|
|
gptkbp:product_type
|
gptkb:Skin
gptkb:aftershave
gptkb:deodorant
gptkb:personal_care_products
|
|
gptkbp:products
|
deodorants
body washes
aftershaves
|
|
gptkbp:sales
|
over $1 billion
|
|
gptkbp:slogan
|
The Original
Smell Like a Man, Man
The original
Old Spice, for the man who wants to smell like a man.
|
|
gptkbp:social_media_presence
|
active
active on Facebook
active on Instagram
active on Twitter
|
|
gptkbp:sustainability_initiatives
|
yes
eco-friendly packaging
recycling programs
sustainable sourcing of ingredients
|
|
gptkbp:target_audience
|
young adults
men
|
|
gptkbp:trademark
|
gptkb:Old_Spice
|
|
gptkbp:type
|
gptkb:Cologne
gptkb:Skin
gptkb:aftershave
gptkb:deodorant
gptkb:personal_care_products
|
|
gptkbp:website
|
oldspice.com
|
|
gptkbp:bfsParent
|
gptkb:Zach_Wilson
gptkb:The_Teen_Choice_Awards_2019
gptkb:Procter_&_Gamble
gptkb:Justin_Fields
gptkb:Mac_Jones
gptkb:Super_Bowl_LIV
gptkb:Super_Bowl_LV_Halftime_Show
gptkb:Target
gptkb:Dude_Perfect
|
|
gptkbp:bfsLayer
|
4
|