Statements (1,641)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:military_leadership
gptkb:beer gptkb:Company gptkb:Pepsi gptkb:soft_drink gptkb:Iron_Age gptkb:brand |
| gptkbp:acquired |
gptkb:Tropicana_Products
gptkb:Quaker_Oats_Company gptkb:Gatorade |
| gptkbp:acquired_by |
gptkb:Pepsi_Co
Pepsi Co in 1965 |
| gptkbp:acquisition |
gptkb:Tropicana_Products
gptkb:Quaker_Oats_Company gptkb:Gatorade |
| gptkbp:advertised_during |
gptkb:Academy_Awards
|
| gptkbp:advertises_during |
gptkb:Super_Bowl
gptkb:Billboard_Music_Awards gptkb:football_matches NBA Games MLB broadcasts |
| gptkbp:advertising |
gptkb:Pepsi's_2020_Super_Bowl_Ad
gptkb:Pepsi's_Live_for_Now_Moments gptkb:Pepsi's_Taste_Challenge gptkb:Pepsi's_The_Future_is_Exciting gptkb:Pepsi's_The_New_Pepsi gptkb:Pepsi's_The_Real_Thing gptkb:Pepsi's_The_Taste_of_a_New_Generation gptkb:Pepsi's_The_Ultimate_Adventure gptkb:Pepsi's_The_Ultimate_Celebration gptkb:Pepsi's_The_Ultimate_Challenge gptkb:Pepsi's_The_Ultimate_Experience gptkb:Pepsi's_The_Ultimate_Journey gptkb:Pepsi's_The_Ultimate_Party gptkb:Pepsi's_The_Ultimate_Refreshing_Celebration gptkb:Pepsi's_The_Ultimate_Refreshing_Challenge gptkb:Pepsi's_The_Ultimate_Refreshing_Party gptkb:Pepsi's_The_Ultimate_Refreshment gptkb:Pepsi's_The_Ultimate_Taste_Test gptkb:Pepsi's_Unapologetic gptkb:Pepsi's_We_All_Win gptkb:Joy_of_Pepsi gptkb:Pepsi's_Refresh_Project gptkb:Leo_Burnett gptkb:BBDO gptkb:TBWA gptkb:Pepsi's_2021_Super_Bowl_Ad gptkb:Live_For_Now gptkb:Pepsi_Refresh_Project gptkb:Pepsi's_Super_Bowl_Ads gptkb:Uncle_Drew gptkb:DDB_Worldwide gptkb:Pepsi_Super_Bowl_Commercial_1992 gptkb:Pepsi_Super_Bowl_Commercial_1993 gptkb:Pepsi_Super_Bowl_Commercial_1994 gptkb:Pepsi_Super_Bowl_Commercial_1995 gptkb:Pepsi_Super_Bowl_Commercial_1996 gptkb:Pepsi_Super_Bowl_Commercial_1997 gptkb:Pepsi_Super_Bowl_Commercial_1998 gptkb:Pepsi_Super_Bowl_Commercial_1999 gptkb:Pepsi_Super_Bowl_Commercial_2000 gptkb:Pepsi_Super_Bowl_Commercial_2001 gptkb:Pepsi_Super_Bowl_Commercial_2002 gptkb:Pepsi_Super_Bowl_Commercial_2003 gptkb:Pepsi_Super_Bowl_Commercial_2004 gptkb:Pepsi_Super_Bowl_Commercial_2005 gptkb:Pepsi_Super_Bowl_Commercial_2006 gptkb:Pepsi_Super_Bowl_Commercial_2007 gptkb:Pepsi_Super_Bowl_Commercial_2008 gptkb:Pepsi_Super_Bowl_Commercial_2009 gptkb:Pepsi_Super_Bowl_Commercial_2010 gptkb:Pepsi_Super_Bowl_Commercial_2011 gptkb:Pepsi_Super_Bowl_Commercial_2012 gptkb:Pepsi_Super_Bowl_Commercial_2013 gptkb:Pepsi_Super_Bowl_Commercial_2014 gptkb:Pepsi_Super_Bowl_Commercial_2015 gptkb:Pepsi_Super_Bowl_Commercial_2016 gptkb:Pepsi_Super_Bowl_Commercial_2017 gptkb:Pepsi_Super_Bowl_Commercial_2018 gptkb:Pepsi_Super_Bowl_Commercial_2019 gptkb:Pepsi_Super_Bowl_Commercial_2020 gptkb:Pepsi_Challenge gptkb:Pepsi's_2022_Super_Bowl_Ad gptkb:Live_for_Now gptkb:The_Choice_of_a_New_Generation gptkb:music_awards social issues television commercials various themes Pepsi Generation various agencies Live For Now Moments Pepsi Stuff Pepsi Super Bowl Commercial 1960 Pepsi Super Bowl Commercial 1961 Pepsi Super Bowl Commercial 1962 Pepsi Super Bowl Commercial 1963 Pepsi Super Bowl Commercial 1964 Pepsi Super Bowl Commercial 1965 Pepsi Super Bowl Commercial 1966 Pepsi Super Bowl Commercial 1967 Pepsi Super Bowl Commercial 1968 Pepsi Super Bowl Commercial 1969 Pepsi Super Bowl Commercial 1970 Pepsi Super Bowl Commercial 1971 Pepsi Super Bowl Commercial 1972 Pepsi Super Bowl Commercial 1973 Pepsi Super Bowl Commercial 1974 Pepsi Super Bowl Commercial 1975 Pepsi Super Bowl Commercial 1976 Pepsi Super Bowl Commercial 1977 Pepsi Super Bowl Commercial 1978 Pepsi Super Bowl Commercial 1979 Pepsi Super Bowl Commercial 1980 Pepsi Super Bowl Commercial 1981 Pepsi Super Bowl Commercial 1982 Pepsi Super Bowl Commercial 1983 Pepsi Super Bowl Commercial 1984 Pepsi Super Bowl Commercial 1985 Pepsi Super Bowl Commercial 1986 Pepsi Super Bowl Commercial 1987 Pepsi Super Bowl Commercial 1988 Pepsi Super Bowl Commercial 1989 Pepsi Super Bowl Commercial 1990 Pepsi Super Bowl Commercial 1991 with Dua Lipa featuring Dua Lipa with Shakira Pepsi's partnership with the i Heart Radio Music Awards Pepsi's partnership with the Super Bowl Halftime Show Pepsi's partnership with the People's Choice Awards Pepsi's partnership with the MTV Video Music Awards Pepsi's 2023 Super Bowl Ad Pepsi's partnership with Beyoncé Pepsi's partnership with Britney Spears Pepsi's partnership with Cardi B Pepsi's partnership with David Beckham Pepsi's partnership with Dua Lipa Pepsi's partnership with J Balvin Pepsi's partnership with Kendall Jenner Pepsi's partnership with Lil Nas X Pepsi's partnership with Maluma Pepsi's partnership with Marshmello Pepsi's partnership with Michael Jackson Pepsi's partnership with Nick Jonas Pepsi's partnership with Shakira Pepsi's partnership with Sofia Vergara Pepsi's partnership with the Academy Awards Pepsi's partnership with the American Music Awards Pepsi's partnership with the BET Awards Pepsi's partnership with the CMT Music Awards Pepsi's partnership with the GLAAD Media Awards Pepsi's partnership with the Grammy Awards Pepsi's partnership with the Kids' Choice Awards Pepsi's partnership with the Latin Grammy Awards Pepsi's partnership with the MLB Pepsi's partnership with the NAACP Image Awards Pepsi's partnership with the NBA Pepsi's partnership with the NFL Pepsi's partnership with the NHL Pepsi's partnership with the Shorty Awards Pepsi's partnership with the Soul Train Awards Pepsi's partnership with the Streamy Awards Pepsi's partnership with the Teen Choice Awards Pepsi's partnership with the Tony Awards Pepsi's partnership with the UEFA Champions League Pepsi's partnership with the Webby Awards Pepsi's partnership with the Billboard Music Awards MTV Video Music Awards Campaigns Nick Jonas campaign Nick Jonas commercial Pepsi NFL Halftime Show during the BET Awards featuring Shakira for Super Bowl Pepsi's Summer Music Campaign Pepsi's The Ultimate Refreshing Adventure Pepsi's The Ultimate Refreshing Experience Pepsi's The Ultimate Refreshing Journey |
| gptkbp:assets |
live performances
celebrity influence Michael Jackson's influence Beyoncé's popularity Britney Spears' popularity celebrity appearances for brand promotion social media for Grammy promotions social media for UEFA Champions League promotions Beyoncé's fanbase for brand engagement Beyoncé's influence in pop culture |
| gptkbp:associated_with |
gptkb:music_industry
music performances nepheline pop culture country music youth culture music events |
| gptkbp:audience |
social media
through music |
| gptkbp:available_in |
gptkb:Bottles
gptkb:fountain Cans various sizes bottles over 200 countries cans |
| gptkbp:benefits |
Beyoncé's fanbase
Beyoncé's popularity |
| gptkbp:brand |
high
diversity and inclusion among consumers |
| gptkbp:brand_ambassadors |
gptkb:music_industry
gptkb:Beyonce gptkb:Shakira gptkb:The_Weeknd gptkb:Various_Artists gptkb:celebrities gptkb:Cardi_B gptkb:David_Beckham gptkb:Dua_Lipa gptkb:Lil_Wayne gptkb:Michael_Jackson gptkb:Rihanna gptkb:Britney_Spears gptkb:Kendall_Jenner gptkb:Nick_Jonas gptkb:musicians NFL players influencers various celebrities various influencers Bollywood stars |
| gptkbp:brand_recognition |
worldwide
high global Sports community |
| gptkbp:budget |
billions annually
|
| gptkbp:caffeine_content |
contains caffeine
Contains caffeine 38 mg per 12 fl oz |
| gptkbp:calories |
150 per 12 fl oz
|
| gptkbp:campaigns |
gptkb:Britney's_World
gptkb:Britney_and_the_Pepsi_Generation gptkb:Live_For_Now gptkb:Pepsi_Refresh_Project gptkb:Choice_of_a_New_Generation gptkb:Super_Bowl gptkb:Billboard_Music_Awards gptkb:Yeh_Dil_Maange_More gptkb:Pepsi_Challenge gptkb:Live_for_Now gptkb:The_Choice_of_a_New_Generation gptkb:Pepsi_NFL_Fan_of_the_Year gptkb:Pepsi_x_Cardi_B gptkb:social_justice music festivals Pepsi Generation Live For Now Moments music sponsorships popular characters with Lil Nas X celebrity campaign BET Awards campaign Britney Spears campaign David Beckham campaign J Balvin collaboration Marshmello collaboration NBA Playoffs Campaign Oscar-themed advertisements |
| gptkbp:can |
short sword
|
| gptkbp:carbonation |
gptkb:High
high artificial carbonated bubbles |
| gptkbp:celebrates |
iconic performances
music culture through sponsorships |
| gptkbp:ceo |
gptkb:Ramon_Laguarta
|
| gptkbp:characterized_by |
heavy armor
|
| gptkbp:chemical_formula |
Na4 Al3 Si3 O12 Cl
|
| gptkbp:collaborated_with |
gptkb:Fergie
gptkb:Tina_Turner gptkb:Zara_Larsson gptkb:Alicia_Keys gptkb:DJ_Khaled gptkb:David_Guetta gptkb:Steve_Aoki gptkb:Kesha gptkb:Bebe_Rexha gptkb:Beyonce gptkb:Coldplay gptkb:Demi_Lovato gptkb:Fall_Out_Boy gptkb:H._E._Megan_Thee_Stallion gptkb:H._E._Zayn_Malik gptkb:Imagine_Dragons gptkb:J_Balvin gptkb:Janelle_Monáe gptkb:Kacey_Lee_Musgraves gptkb:Kendrick_Lamar gptkb:Lil_Jon gptkb:Maroon_5 gptkb:Miley_Ray_Cyrus gptkb:Nicki_Minaj gptkb:One_Direction gptkb:P!nk gptkb:Panic!_At_The_Disco gptkb:Paramore gptkb:Shakira gptkb:Sir_Niall_Horan gptkb:Skrillex gptkb:Snoop_Dogg gptkb:T-Pain gptkb:The_Black_Eyed_Peas gptkb:Twenty_One_Pilots gptkb:celebrities gptkb:Ariana_Grande gptkb:Cardi_B gptkb:David_Beckham gptkb:Dua_Lipa gptkb:Hozier gptkb:Katy_Perry gptkb:Khalid gptkb:Kurtis_Blow gptkb:Lana_Del_Rey gptkb:Lizzo gptkb:Michael_Jackson gptkb:Rihanna gptkb:Sam_Smith gptkb:Shawn_Mendes gptkb:Travis_Scott gptkb:Britney_Spears gptkb:Dwayne_Johnson gptkb:Drake gptkb:Halsey gptkb:Jessie_J gptkb:Kendall_Jenner gptkb:Linkin_Park gptkb:Post_Malone gptkb:Marshmello gptkb:Billie_Eilish gptkb:Calvin_Harris gptkb:Camila_Cabello gptkb:Charlie_Puth gptkb:Kylie_Jenner gptkb:Kylie_Minogue gptkb:Rita_Ora gptkb:Tiesto gptkb:Usher gptkb:Gigi_Hadid gptkb:Salt-N-Pepa gptkb:Harry_Edward_Styles gptkb:Kool_Moe_Dee gptkb:Anne_Marie gptkb:Keri_Lynn_Hilson gptkb:Run-D._M._C. gptkb:Sofía_Vergara gptkb:Jesse_M._Mc_Cartney gptkb:R3_HAB gptkb:music_production gptkb:The_Chainsmokers gptkb:musicians music festivals record labels top artists top musicians Beyoncé on advertising campaigns Michael Jackson on music NFL on promotions music projects with Maluma music video with Lil Nas X Beyoncé on music projects Beyoncé on social media initiatives |
| gptkbp:collaborates_with |
gptkb:music_industry
gptkb:artists gptkb:musicians NHL teams film studios various organizations football clubs NBA Players influencers for UEFA Champions League campaigns |
| gptkbp:color |
gptkb:blue
dark brown caramel |
| gptkbp:competed_in |
gptkb:Coca-Cola
|
| gptkbp:competes_with |
gptkb:Sprite
gptkb:Dr_Pepper gptkb:Coca-Cola gptkb:Mountain_Dew Coca-Cola in sports sponsorships |
| gptkbp:competitors |
gptkb:Sprite
gptkb:Dr_Pepper gptkb:Coca-Cola gptkb:Mountain_Dew gptkb:Fanta |
| gptkbp:composed_of |
Na4 Al3 Si3 O12 Cl
|
| gptkbp:conducts |
fan engagement activities during UEFA Champions League
|
| gptkbp:contains |
Carbon dioxide
carbon dioxide sugar citric acid sodium bicarbonate natural flavors caffeine caramel color carbonated water high fructose corn syrup phosphoric acid potassium sulfate preservatives |
| gptkbp:country_of_origin |
gptkb:United_States
|
| gptkbp:created |
immersive experiences
viral marketing campaigns iconic advertisements unique content memorable advertisements exclusive content for Grammy events limited edition products for Academy Awards limited edition products for UEFA Champions League memorable advertisements during Grammy broadcasts special edition cans featuring Beyoncé unique experiences for Grammy attendees with Britney Spears ads interactive content for UEFA Champions League campaigns special promotions featuring Beyoncé |
| gptkbp:created_ad |
Britney Spears 2001 ad
|
| gptkbp:created_ads_for |
gptkb:Super_Bowl
|
| gptkbp:created_by |
gptkb:Caleb_Bradham_Jr.
|
| gptkbp:created_experiences_for |
gptkb:fans
|
| gptkbp:created_iconic_ads |
with Britney Spears
|
| gptkbp:created_memorable_ads |
with Britney Spears
|
| gptkbp:created_memorable_ads_with |
gptkb:Michael_Jackson
|
| gptkbp:created_memorable_moments_in |
Super Bowl history
|
| gptkbp:customer_base |
millennials
|
| gptkbp:declined_in |
4th century BC
|
| gptkbp:developed_by |
themed products for Grammy events
|
| gptkbp:difficulty |
5.5 to 6 on Mohs scale
|
| gptkbp:discovered_by |
1811
|
| gptkbp:distributes |
merchandise related to UEFA Champions League
|
| gptkbp:distribution_channels |
global distribution
retail stores |
| gptkbp:employees |
Over 300,000
|
| gptkbp:engaged_in |
gptkb:advertising_campaigns
cross-promotions with artists brand activations at Grammy events community outreach through music events fan contests related to Grammy events |
| gptkbp:engagement |
live events
through celebrity endorsements |
| gptkbp:engages_in |
gptkb:artists
gptkb:audience gptkb:Marketing_campaigns gptkb:advertising_campaigns Sponsorships community outreach cultural partnerships sponsorships youth culture theatre audiences entertainment marketing Marketing Campaigns with NBA advertising campaigns for UEFA Champions League advertising during NHL broadcasts viewers during Academy Awards community outreach through UEFA Champions League sponsorships |
| gptkbp:enhanced_brand_image |
through celebrity collaborations
|
| gptkbp:enhanced_brand_image_through |
music events
music partnerships Maluma's influence |
| gptkbp:enhanced_brand_loyalty_through |
entertainment partnerships
|
| gptkbp:enhanced_cultural_relevance |
through celebrity partnerships
|
| gptkbp:enhanced_experience_for |
Super Bowl fans
|
| gptkbp:enhanced_visibility_through |
high-profile events
|
| gptkbp:environmental_initiatives |
gptkb:packaging
to reduce plastic waste |
| gptkbp:events |
gptkb:concerts
music festivals Super Bowl commercials at concerts at sports events |
| gptkbp:exhibited_at |
top artists
new products during Grammy events |
| gptkbp:expanded_brand_awareness_through |
Michael Jackson's popularity
|
| gptkbp:expanded_market |
through celebrity partnerships
|
| gptkbp:expanded_reach_through |
gptkb:Super_Bowl
|
| gptkbp:expansion |
global reach
market reach through Grammy collaborations |
| gptkbp:faced |
criticism for its marketing strategies
|
| gptkbp:fan_engagement |
interactive content
Michael Jackson's image |
| gptkbp:featured_in |
Beyoncé in TV commercials
Beyoncé in international campaigns Beyoncé in promotional materials Britney Spears music videos Grammy performances Grammy winners in advertisements Maluma's advertisements |
| gptkbp:features |
gptkb:The_Weeknd
Beyoncé in advertisements Britney Spears in advertisements Cardi B in advertisements David Beckham in advertisements J Balvin in advertisements Kendall Jenner in advertisements Lil Jon in advertisements Michael Jackson in advertisements Nicki Minaj in advertisements Rihanna in advertisements NBA Themes in Advertising football players in advertisements |
| gptkbp:first_partnership_year |
gptkb:2013
|
| gptkbp:flavor |
gptkb:Pepsi_Vanilla
gptkb:Pepsi_Cola gptkb:cola gptkb:Coca-Cola gptkb:Pepsi_Wild_Cherry gptkb:Pepsi_Blue gptkb:Diet_Pepsi gptkb:Pepsi_Mango gptkb:Cola gptkb:Pepsi_Zero_Sugar gptkb:original neutral max vanilla cherry |
| gptkbp:flavor_profile |
gptkb:sweet
|
| gptkbp:formed |
citizen militia
|
| gptkbp:fought_in |
phalanx formation
|
| gptkbp:founded |
1893
|
| gptkbp:founded_by |
1893
|
| gptkbp:founded_in |
1893
|
| gptkbp:founder |
gptkb:Caleb_Bradham_Jr.
|
| gptkbp:global_presence |
gptkb:Yes
gptkb:true yes Over 200 countries in many countries beverages over 200 countries available in many countries available in over 200 countries |
| gptkbp:has |
gptkb:advertising_campaigns
global presence a diverse product range collaborated with various artists for promotional content a history of sponsoring major sporting events a long-term partnership with UEFA Champions League a significant presence in international markets a strong brand identity. advertising rights for UEFA Champions League final global marketing rights for UEFA Champions League a long history of celebrity endorsements |
| gptkbp:has_a |
global presence
diverse product range |
| gptkbp:has_a_brand_image_associated_with |
youth culture
|
| gptkbp:has_a_brand_image_that_emphasizes |
fun and excitement
|
| gptkbp:has_a_competitive_market_with |
gptkb:Coca-Cola
|
| gptkbp:has_a_diverse_marketing_approach_that_includes |
gptkb:digital_media
|
| gptkbp:has_a_diverse_product_line_including |
snacks and beverages
|
| gptkbp:has_a_diverse_product_range_that_includes |
snacks
|
| gptkbp:has_a_focus_on |
sustainability initiatives
youth engagement music marketing |
| gptkbp:has_a_marketing_campaign_that_promotes |
healthier choices
|
| gptkbp:has_a_presence_in |
gptkb:Latin_America
|
| gptkbp:has_a_promotional_strategy_that_includes |
live events
|
| gptkbp:has_a_variety_of_products_including |
diet soda
|
| gptkbp:has_advertising_history |
long history
since the 1940s MTV Video Music Awards Sponsorships |
| gptkbp:has_benefited_from |
Beyoncé's cultural impact
|
| gptkbp:has_brand |
gptkb:Pepsi_Vanilla
gptkb:Quaker_Chewy_Granola_Bars gptkb:Doritos_Locos_Tacos gptkb:Quaker_Rice_Cakes gptkb:Mug_Root_Beer gptkb:Quaker_Oats gptkb:Aquafina gptkb:Aquafina_Flavorsplash gptkb:Aquafina_Sparkling gptkb:Lay's_Stax gptkb:Mtn_Dew_Baja_Blast gptkb:Mtn_Dew_Code_Red gptkb:Mtn_Dew_Frost_Bite gptkb:Mtn_Dew_Kickstart gptkb:Mtn_Dew_Live_Wire gptkb:Mtn_Dew_Major_Melon gptkb:Mtn_Dew_Spark gptkb:Mtn_Dew_Voltage gptkb:Mtn_Dew_Voo_Dew gptkb:Mtn_Dew_White_Out gptkb:So_Be gptkb:Lipton_Tea gptkb:Sierra_Mist gptkb:Pepsi_Wild_Cherry gptkb:Pepsi_Blue gptkb:Mountain_Dew gptkb:Quaker_Instant_Oatmeal gptkb:Diet_Pepsi gptkb:Tropicana_Essentials gptkb:Tropicana_Pure_Premium gptkb:Gatorade_Endurance gptkb:Gatorade_Zero gptkb:Pepsi_Zero_Sugar gptkb:Gatorade gptkb:Ruffles gptkb:Cheetos gptkb:Doritos gptkb:Lay's_Kettle_Cooked gptkb:Naked_Juice gptkb:Tropicana gptkb:Cheetos_Puffs gptkb:Fritos gptkb:Lay's gptkb:Gatorade_Organic gptkb:Mtn_Dew_Throwback Stubborn Soda Bubly |
| gptkbp:has_brand_evolution |
over the decades
|
| gptkbp:has_celebrity_campaigns |
ongoing
|
| gptkbp:has_collaborated_with |
gptkb:BET_Networks
gptkb:advertising_campaigns gptkb:musicians NFL merchandise music festivals various brands various artists various celebrities Latin artists various artists for campaigns Beyoncé on charity initiatives Beyoncé on special events. NFL for fan experiences NFL for special events NFL on Super Bowl ads NFL-themed products various artists for commercials |
| gptkbp:has_collaborations_with |
gptkb:artists
with artists with artists and musicians |
| gptkbp:has_conflict_with |
strategies in advertising
|
| gptkbp:has_consumer_engagement |
through social media campaigns
|
| gptkbp:has_consumer_loyalty |
high
|
| gptkbp:has_cultural_impact |
yes
advertising in music |
| gptkbp:has_developed |
in beverage innovation
|
| gptkbp:has_distribution |
global
|
| gptkbp:has_diverse_portfolio |
of beverages
|
| gptkbp:has_diversity_initiatives |
music partnerships
|
| gptkbp:has_engagement_strategies_with |
NFL audiences
|
| gptkbp:has_engagement_strategy |
with influencers
|
| gptkbp:has_established |
new flavors over the years
|
| gptkbp:has_events |
gptkb:Pepsi_Challenge
gptkb:Pepsi_Super_Bowl_Halftime_Show Super Bowl commercials |
| gptkbp:has_flavor |
gptkb:Cherry_Pepsi
gptkb:Pepsi_Vanilla gptkb:Cherry_Cola gptkb:Pepsi_Wild_Cherry gptkb:Pepsi_Blue gptkb:Pepsi_Strawberry gptkb:Diet_Pepsi gptkb:Pepsi_Original gptkb:Pepsi_Mango gptkb:Pepsi_Lime gptkb:Cola gptkb:Pepsi_Zero_Sugar gptkb:Pepsi_Berry multiple flavors Diet Cola Vanilla Cola Vanilla Pepsi |
| gptkbp:has_headquarters_in |
gptkb:Purchase,_New_York
in Purchase, New York |
| gptkbp:has_history |
gptkb:MTV_Video_Music_Awards
gptkb:Academy_Awards over 100 years music events sports sponsorships Founded in 1893 sponsoring events music sponsorships innovative marketing campaigns collaborating with celebrities like Beyoncé |
| gptkbp:has_influence_on |
pop culture
music trends |
| gptkbp:has_innovative_marketing |
strategies
|
| gptkbp:has_merchandise |
branded products
|
| gptkbp:has_part |
gptkb:Pepsi_Co_Beverages_North_America
gptkb:Pepsi_Co_International |
| gptkbp:has_partnerships_with |
gptkb:football
gptkb:Beyonce gptkb:Demi_Lovato gptkb:JAY-Z gptkb:J_Balvin gptkb:Kendrick_Lamar gptkb:Lil_Jon gptkb:Miley_Ray_Cyrus gptkb:Nicki_Minaj gptkb:Selena_Marie_Gomez gptkb:Shakira gptkb:Snoop_Dogg gptkb:Ariana_Grande gptkb:Cardi_B gptkb:David_Beckham gptkb:Grammy_Award gptkb:Katy_Perry gptkb:MTV gptkb:MTV_Video_Music_Awards gptkb:Michael_Jackson gptkb:Premier_League gptkb:Rihanna gptkb:Super_Bowl gptkb:Travis_Scott gptkb:Britney_Spears gptkb:American_Idol gptkb:Drake gptkb:Eminem gptkb:Kendall_Jenner gptkb:Post_Malone gptkb:The_Latin_Recording_Academy gptkb:Billie_Eilish gptkb:Kylie_Jenner gptkb:MTV_Network gptkb:music_awards Events Sports teams NFL teams non-profit organizations music festivals Various celebrities various sports leagues music events NBA Teams with celebrities Coca-Cola Company (historical rivalry) NFL for youth programs NHL for promotions |
| gptkbp:has_produced |
Beyoncé-centric content
Beyoncé-inspired merchandise |
| gptkbp:has_product |
gptkb:Pepsi_Tropical
gptkb:Pepsi_Vanilla gptkb:Pepsi-Cola gptkb:Pepsi_Cola gptkb:Diet_Pepsi_Cherry gptkb:Diet_Pepsi_Vanilla gptkb:Diet_Pepsi_Wild_Cherry gptkb:Pepsi_Energy gptkb:Pepsi_Wild_Cherry gptkb:Pepsi_Blue gptkb:Pepsi_Strawberry gptkb:Diet_Pepsi_Lime gptkb:Diet_Pepsi gptkb:Pepsi_Max gptkb:Pepsi_Black gptkb:Pepsi_Nitro gptkb:Pepsi_Cream_Soda gptkb:Pepsi_Raspberry gptkb:Diet_Mug_Root_Beer gptkb:Diet_Pepsi_Caffeine_Free gptkb:Diet_Sierra_Mist gptkb:Pepsi_Diet_Cola gptkb:Pepsi_Lemon gptkb:Pepsi_Mango gptkb:Pepsi_Lime gptkb:Cola gptkb:Pepsi_Pomegranate gptkb:Pepsi_Zero_Sugar gptkb:soft_drink gptkb:Diet_Mountain_Dew gptkb:Pepsi_Berry soft drinks Pepsi Lemonade Pepsi Cherry Vanilla Pepsi Berry Blast Pepsi Blueberry Pepsi Cherry Limeade Pepsi Lemon Lime Pepsi Mango Lime Pepsi Mango Passionfruit Pepsi Orange Pepsi Strawberry Kiwi Pepsi Strawberry Lemonade Pepsi Tropical Punch Pepsi Vanilla Float Pepsi Watermelon Pepsi Berry Fizz Pepsi Berry Lemonade Pepsi Berry Punch Pepsi Blackberry Pepsi Caffeine Free Pepsi Cherry Blast Pepsi Cherry Fizz Pepsi Cherry Lemonade Pepsi Cherry Lime Pepsi Cherry Punch Pepsi Coconut Pepsi Fruit Punch Pepsi Grape Pepsi Ice Pepsi Kiwi Pepsi Passionfruit Pepsi Peach Pepsi Pineapple Pepsi Raspberry Lime Pepsi Strawberry Blast Pepsi Strawberry Fizz Pepsi Strawberry Punch Pepsi Tropical Blast Pepsi Tropical Fizz Pepsi Tropical Lemonade Pepsi Watermelon Lemonade Pepsi with Real Sugar |
| gptkbp:has_product_line |
gptkb:Pepsi_Vanilla
gptkb:Pepsi-Cola gptkb:Pepsi_Wild_Cherry gptkb:Diet_Pepsi gptkb:Pepsi_Zero_Sugar Beverages Snacks Juices Soft drinks snacks soft drinks diet drinks diet options zero-calorie drinks |
| gptkbp:has_product_placement |
gptkb:MTV_Video_Music_Awards
|
| gptkbp:has_promotional_events_for |
gptkb:Grammy_Award
gptkb:American_Music_Award |
| gptkbp:has_promotional_events_with |
NFL players
|
| gptkbp:has_relationship_with |
music festivals
youth culture music events |
| gptkbp:has_social_media_campaigns_with |
gptkb:football
|
| gptkbp:has_social_media_presence |
gptkb:Twitter
gptkb:Instagram gptkb:You_Tube gptkb:Facebook active on multiple platforms active on platforms on multiple platforms |
| gptkbp:has_themes |
fun and enjoyment
|
| gptkbp:has_title |
gptkb:Live_for_Now
|
| gptkbp:has_type |
gptkb:soft_drink
|
| gptkbp:has_variants |
gptkb:Pepsi_Vanilla
gptkb:Pepsi_Wild_Cherry gptkb:Pepsi_Blue gptkb:Diet_Pepsi gptkb:Pepsi_Max gptkb:Pepsi_Nitro gptkb:Pepsi_Lemon gptkb:Pepsi_Mango gptkb:Pepsi_Zero_Sugar |
| gptkbp:has_worked_with |
NFL on charity initiatives
|
| gptkbp:headquartered_in |
gptkb:Purchase,_New_York
|
| gptkbp:headquarters |
gptkb:Purchase,_New_York
|
| gptkbp:highlights |
diversity in music
cultural moments Beyoncé in promotional materials Beyoncé's contributions to music and culture |
| gptkbp:historical_figures |
in advertising campaigns
|
| gptkbp:hosted_by |
Grammy viewing parties
|
| gptkbp:hosts |
viewing parties for UEFA Champions League matches
|
| https://www.w3.org/2000/01/rdf-schema#label |
Pepsi
|
| gptkbp:increased |
brand visibility
brand awareness through Grammy visibility brand loyalty through music associations |
| gptkbp:increased_brand_awareness |
through Britney Spears partnership
|
| gptkbp:increased_brand_awareness_through |
gptkb:Super_Bowl
|
| gptkbp:increased_sales_revenue |
during Britney Spears collaboration
|
| gptkbp:increased_sales_through |
Super Bowl advertising
|
| gptkbp:increased_visibility |
through Britney Spears association
|
| gptkbp:increased_visibility_through |
Grammy sponsorships
Maluma's fanbase |
| gptkbp:increases_visibility_through |
sponsorships
|
| gptkbp:industry |
Beverages
|
| gptkbp:influenced |
advertising strategies
pop culture pop culture through music partnerships youth culture through music marketing |
| gptkbp:influenced_by |
gptkb:military_strategy
|
| gptkbp:innovation |
new flavors
advertising techniques in the beverage industry |
| gptkbp:inspired |
future partnerships
|
| gptkbp:introduced |
1893
Diet Pepsi in 1964 Pepsi Blue in 2002 Pepsi Fire in 2016 Pepsi Max in 1993 Pepsi-Cola in 1898 |
| gptkbp:introduced_in |
1893
|
| gptkbp:investment |
entertainment marketing
|
| gptkbp:is |
a key player in the beverage industry
a beverage company popular among young consumers a carbonated soft drink a global beverage brand a subsidiary of Pepsi Co associated with sports and entertainment events known for its vibrant marketing strategies recognized for its innovative advertising campaigns |
| gptkbp:is_a |
gptkb:beer
gptkb:soft_drink gptkb:brand Carbonated soft drink Global brand popular soft drink brand |
| gptkbp:is_a_global_brand_that |
supports music initiatives
|
| gptkbp:is_a_platform_for |
gptkb:advertising
|
| gptkbp:is_a_supporter_of |
local sports teams
|
| gptkbp:is_aimed_at |
youth market
|
| gptkbp:is_aligned_with |
music industry trends
Grammy values |
| gptkbp:is_associated_with |
gptkb:sports_events
gptkb:entertainment_industry youth culture youthful energy Michael Jackson's legacy music sponsorships Entertainment and sports events |
| gptkbp:is_available_in |
Retail Stores
many countries multiple countries bottles over 200 countries cans fountain drinks |
| gptkbp:is_committed_to |
diversity and inclusion
sustainability music innovation |
| gptkbp:is_considered |
a leading soft drink brand
|
| gptkbp:is_different_from |
Tonic water
|
| gptkbp:is_distributed_by |
gptkb:Pepsi_Co
gptkb:Pepsi_Co_bottling_partners Distributors various retailers over 200 countries bottling companies Pepsi Co subsidiaries |
| gptkbp:is_engaged_in |
community events
social media campaigns social responsibility initiatives music fans NFL fans fans on social media with fans fans through social media music sponsorships NFL community initiatives Beyoncé for brand promotion Beyoncé for brand visibility Beyoncé for product launches fans during Grammy events long-term partnership with Beyoncé Beyoncé for brand collaborations. fans through social media campaigns with Beyoncé |
| gptkbp:is_enhanced_by |
fan experiences.
consumer engagement through music sponsorships event experiences for attendees event production for Grammy sponsorships fan experiences through interactive campaigns its marketing campaigns with Beyoncé's music |
| gptkbp:is_equipped_with |
gptkb:spear
gptkb:shield |
| gptkbp:is_featured_in |
NFL commercials
Beyoncé in international campaigns NBA Commercials |
| gptkbp:is_found_in |
gptkb:Antigua_and_Barbuda
gptkb:Namibia gptkb:Indonesia gptkb:Afghanistan gptkb:Australia gptkb:Bahamas gptkb:Brazil gptkb:British_Virgin_Islands gptkb:Canada gptkb:Chile gptkb:Colombia gptkb:Costa_Rica gptkb:Cuba gptkb:Dominican_Republic gptkb:El_Salvador gptkb:Finland gptkb:Greenland gptkb:Grenada gptkb:India gptkb:Italy gptkb:Jamaica gptkb:Japan gptkb:Kazakhstan gptkb:Malaysia gptkb:Mexico gptkb:New_Zealand gptkb:Norway gptkb:Peru gptkb:Philippines gptkb:Puerto_Rico gptkb:Russia gptkb:Saint_Kitts_and_Nevis gptkb:Scotland gptkb:South_Africa gptkb:Spain gptkb:Tanzania gptkb:Thailand gptkb:Trinidad_and_Tobago gptkb:USA gptkb:Ukraine gptkb:Vietnam gptkb:Zimbabwe gptkb:Anguilla gptkb:Dominica gptkb:Guatemala gptkb:Honduras gptkb:Nicaragua gptkb:Panama gptkb:Saint_Lucia gptkb:Saint_Martin gptkb:Sri_Lanka gptkb:Taiwan gptkb:Barbados gptkb:Saint_Vincent_and_the_Grenadines |
| gptkbp:is_influenced_by |
gptkb:music_industry
|
| gptkbp:is_involved_in |
gptkb:Philanthropy
Sports marketing Sports Marketing community events community initiatives cultural events community outreach programs music festivals sustainability initiatives sustainability efforts sports marketing digital marketing campaigns event sponsorships music collaborations sports sponsorships global marketing strategies music partnerships youth sports sponsorships music sponsorships Community initiatives with NFL NFL fan engagement activities NFL-related marketing campaigns NFL-related promotions |
| gptkbp:is_known_for |
gptkb:Pepsi-Cola
gptkb:Pepsi_Challenge gptkb:advertising_campaigns Soft Drinks various flavors carbonated beverages celebrity endorsements iconic logo its iconic logo innovative marketing strategies sports marketing iconic jingles soft drinks refreshing taste diverse product offerings carbonated soft drinks innovative marketing Creative marketing strategies sponsoring events youth-oriented campaigns its cola flavor refreshing beverages innovative marketing campaigns innovative advertising campaigns soda products Innovative product launches during NFL season Pepsi Super Bowl commercials Sponsoring NFL-related content. sponsorship of major events. |
| gptkbp:is_linked_to |
youth culture
|
| gptkbp:is_often_accompanied_by |
gptkb:Spirit
|
| gptkbp:is_often_associated_with |
youthful energy
|
| gptkbp:is_often_featured_in |
advertisements
|
| gptkbp:is_often_served_with |
Lime
Millions of Consumers |
| gptkbp:is_part_of |
gptkb:Pepsi_Co
gptkb:popular_culture American culture Beverage Industry pop culture beverage industry soft drink industry the beverage industry the global market global marketing strategy Sports sponsorship landscape Pepsi Co portfolio Pepsi Co's brand portfolio cultural events in India |
| gptkbp:is_popular_among |
young adults
teenagers |
| gptkbp:is_popular_in |
gptkb:Europe
gptkb:Asia gptkb:India gptkb:Latin_America gptkb:North_America gptkb:United_States |
| gptkbp:is_prominent_in |
gptkb:advertising_campaigns
advertising during awards season |
| gptkbp:is_promoted_by |
gptkb:celebrities
gptkb:Marshmello Michael Jackson's fame Michael Jackson's fanbase NFL stars |
| gptkbp:is_promoted_through |
gptkb:Social_Media
social media campaigns Music Events |
| gptkbp:is_recognized_by |
its marketing strategies
|
| gptkbp:is_recognized_for |
Innovative Marketing
social media presence youth engagement innovative marketing Innovative advertising campaigns its advertising campaigns Sponsorship of major sporting events its contributions to music culture innovative advertising techniques creative advertising strategies its brand presence Engaging advertising campaigns with NFL themes High-profile advertising during NFL games |
| gptkbp:is_similar_to |
gptkb:lapis_lazuli
Soda water |
| gptkbp:is_sought_after_by |
Beyoncé's endorsement for brand loyalty
|
| gptkbp:is_subject_to |
regulations in food and beverage industry
|
| gptkbp:is_targeted_at |
young consumers
young consumers through Beyoncé |
| gptkbp:is_trained_in |
hand-to-hand combat
|
| gptkbp:is_used_for |
gptkb:synthesizer
|
| gptkbp:is_used_in |
Mixing drinks
|
| gptkbp:is_utilized_in |
celebrity marketing
music video promotions |
| gptkbp:known_for |
Soft drinks
celebrity endorsements close combat soft drinks Soda Products |
| gptkbp:last_partnership_year |
gptkb:2022
|
| gptkbp:launched |
gptkb:Pepsi_Generation_campaign
various marketing campaigns Beyoncé-themed promotions promotional campaigns during Grammy season limited edition products featuring Beyoncé new marketing strategy with Beyoncé |
| gptkbp:launched_campaign_with |
gptkb:Maluma
gptkb:Beyonce |
| gptkbp:launched_commercials_with |
gptkb:Michael_Jackson
|
| gptkbp:launched_new_campaign |
featuring Britney Spears
|
| gptkbp:leadership |
the beverage industry
|
| gptkbp:local_government |
music education programs
music events |
| gptkbp:luster |
vitreous to greasy
vitreous to dull |
| gptkbp:manufacturer |
gptkb:Pepsi_Co
|
| gptkbp:market |
gptkb:Africa
gptkb:Europe gptkb:Asia gptkb:Latin_America gptkb:North_America global |
| gptkbp:market_cap |
$200 billion (2021)
|
| gptkbp:market_share |
gptkb:significant
approximately 25% Soft drink industry soft drink market approximately 25% in the US 24% in the US approximately 25% in the US soft drink market global soft drink market approximately 25% in soft drinks |
| gptkbp:marketed_as |
gptkb:More_Than_OK_ad
gptkb:Pepsi_Co gptkb:Cardi_B gptkb:Super_Bowl gptkb:Pepsi gptkb:television Social media young adults music fans Billboards refreshing beverage Refreshing Beverage a refreshing beverage youth demographic a lifestyle brand alternative to Coca-Cola during the Teen Choice Awards |
| gptkbp:marketing_strategy |
Social media campaigns
Sponsorships Digital marketing Influencer marketing social media campaigns digital marketing Social Media Engagement Celebrity endorsements Celebrity Endorsements Television commercials celebrity endorsements Event Sponsorships event sponsorships celebrity influence Event sponsorships targeting youth Promotional Contests Targeting Youth |
| gptkbp:merchandise |
with Britney Spears branding
|
| gptkbp:motto |
gptkb:For_Those_Who_Think_Young
gptkb:Live_For_Now gptkb:Live_for_Now gptkb:The_Choice_of_a_New_Generation gptkb:Pepsi_Globe red, white, and blue colors For the Love of It For the love of it Pepsi Cola Hits the Spot Taste the Pepsi |
| gptkbp:named_after |
gptkb:Henri_Moissan
|
| gptkbp:notable_artifact |
nepheline
|
| gptkbp:notable_collaborations |
gptkb:Tina_Fey
gptkb:Beyonce gptkb:Demi_Lovato gptkb:H._E._Megan_Thee_Stallion gptkb:J_Balvin gptkb:Kendrick_Lamar gptkb:Kerry_H._Washington gptkb:Lil_Jon gptkb:Miley_Ray_Cyrus gptkb:Misty_Copeland gptkb:Nicki_Minaj gptkb:Shakira gptkb:Ariana_Grande gptkb:Cardi_B gptkb:David_Beckham gptkb:Katy_Perry gptkb:Michael_Jackson gptkb:Rihanna gptkb:Britney_Spears gptkb:Dwayne_Johnson gptkb:Martha_Stewart gptkb:Kendall_Jenner gptkb:Maya_Rudolph gptkb:Kylie_Jenner gptkb:Kylie_Minogue gptkb:Gigi_Hadid gptkb:Sofía_Vergara gptkb:Megan_Denise_Fox |
| gptkbp:notable_players |
the global beverage market
|
| gptkbp:number_of_employees |
over 300,000
|
| gptkbp:nutritional_value |
caloric content
contains caffeine sugar content varies by product caffeine content total carbohydrates total sugars vitamin content protein content contains sodium calories per serving sodium content contains high fructose corn syrup contains citric acid contains phosphoric acid contains caramel color available for products contains artificial flavor calories and sugar content |
| gptkbp:occurs_in |
igneous rocks
|
| gptkbp:offers |
gptkb:Pepsi-Cola
gptkb:Diet_Pepsi gptkb:Pepsi_Zero_Sugar beverages promotional campaigns promotional products limited edition flavors promotional products related to UEFA Champions League exclusive experiences for UEFA Champions League fans promotional campaigns during Tony Awards promotional campaigns with NHL themes |
| gptkbp:origin |
gptkb:United_States
|
| gptkbp:originated_in |
7th century BC
|
| gptkbp:owned_by |
gptkb:Pepsi_Co
|
| gptkbp:packaging |
bottles
cans glass bottle aluminum can plastic bottle |
| gptkbp:parent_company |
gptkb:Pepsi_Co
|
| gptkbp:part_of |
gptkb:Pepsi_Co
Pepsi Co portfolio |
| gptkbp:participated_in |
Greek wars
|
| gptkbp:participates_in |
UEFA Champions League events
|
| gptkbp:partnership |
gptkb:football
gptkb:Maluma gptkb:award gptkb:GLAAD_Media_Award gptkb:Beyonce gptkb:J_Balvin gptkb:Kendrick_Lamar gptkb:Lil_Nas_X gptkb:NHL gptkb:Shakira gptkb:Cardi_B gptkb:Coca-Cola gptkb:David_Beckham gptkb:Dua_Lipa gptkb:Grammy_Award gptkb:MTV_Video_Music_Awards gptkb:Michael_Jackson gptkb:NBA gptkb:Super_Bowl gptkb:Tony_Award gptkb:Britney_Spears gptkb:MLB gptkb:Soul_Train_Awards gptkb:American_Music_Award gptkb:Kendall_Jenner gptkb:NAACP_Image_Award gptkb:Teen_Choice_Awards gptkb:Marshmello gptkb:Nick_Jonas gptkb:UEFA gptkb:Billboard_Music_Awards gptkb:Sofía_Vergara gptkb:Grammy_Foundation gptkb:Shorty_Awards gptkb:People's_Choice_Awards gptkb:Academy_Awards gptkb:Kids'_Choice_Awards gptkb:Madonna gptkb:music_awards music festivals sports leagues music labels major record labels music influencers music streaming services. Grammy nominees Beyoncé for product launches Grammy producers Beyoncé for brand campaigns Beyoncé for global campaigns |
| gptkbp:previous_name |
gptkb:Brad's_Drink
|
| gptkbp:produced_by |
gptkb:Pepsi_Co
|
| gptkbp:produces |
gptkb:Pepsi_Coffee
|
| gptkbp:product_type |
gptkb:soft_drink
|
| gptkbp:products |
Snacks
Soft Drinks |
| gptkbp:promoted |
gptkb:film_industry
gptkb:live_music_events new product launches music events new flavors Super Bowl ads Beyoncé's music J Balvin's music diversity in music through partnerships |
| gptkbp:promotes |
gptkb:diversity
gptkb:music_culture gptkb:music_awards brand awareness diversity and inclusion Music Events youth culture new music NBA Merchandise music events theatre arts social causes NHL merchandise healthy lifestyle through UEFA Champions League initiatives UEFA Champions League events |
| gptkbp:promotions |
during the BET Awards
|
| gptkbp:provides |
Beverages for NBA Events
beverages for MLB games beverages for NHL games |
| gptkbp:provides_beverages_for |
NFL events
|
| gptkbp:released |
special advertisements during UEFA Champions League matches
|
| gptkbp:released_ads_featuring |
gptkb:Michael_Jackson
|
| gptkbp:renamed |
gptkb:Pepsi-Cola
|
| gptkbp:revenue |
approximately $70 billion
$70 billion (2021) $70 billion (2022) $70.37 billion (2020) |
| gptkbp:sales |
billions of dollars annually
during partnership |
| gptkbp:served_in |
gptkb:vending_machines
restaurants convenience stores supermarkets city-states |
| gptkbp:slogan |
gptkb:For_Those_Who_Think_Young
gptkb:Live_For_Now gptkb:Live_for_Now gptkb:The_Choice_of_a_New_Generation gptkb:That's_What_I_Like For the Love of It For the love of it |
| gptkbp:social_media |
for marketing
to promote Britney Spears partnership |
| gptkbp:social_media_presence |
gptkb:Twitter
gptkb:Instagram gptkb:You_Tube gptkb:Facebook active on Facebook active on Instagram active on Twitter active on Tik Tok |
| gptkbp:sponsor |
gptkb:NHL_All-Star_Game
gptkb:football gptkb:Grammy_Award gptkb:Super_Bowl gptkb:American_Music_Award gptkb:UEFA gptkb:Shorty_Awards |
| gptkbp:sponsored_artists_in |
gptkb:Super_Bowl
|
| gptkbp:sponsored_by |
gptkb:MTV_Video_Music_Awards_2020
gptkb:football gptkb:Maluma gptkb:Super_Bowl_LV gptkb:David_Beckham gptkb:Grammy_Award gptkb:Super_Bowl gptkb:Marshmello gptkb:MTV_Video_Music_Awards_2021 gptkb:MTV_Video_Music_Awards_2018 gptkb:MTV_Video_Music_Awards_2017 gptkb:MTV_Video_Music_Awards_2019 gptkb:Academy_Awards Various sports events Beyoncé's Super Bowl performance J Balvin's concerts Lil Nas X's events |
| gptkbp:sponsored_events_featuring |
gptkb:Michael_Jackson
|
| gptkbp:sponsors |
gptkb:award
gptkb:GLAAD_Media_Award gptkb:Super_Bowl gptkb:Tony_Award gptkb:Soul_Train_Awards gptkb:Teen_Choice_Awards gptkb:Billboard_Music_Awards gptkb:People's_Choice_Awards events music events NBA Events NHL events MLB events |
| gptkbp:sponsorship |
gptkb:Steve_Carell
gptkb:football gptkb:Alicia_Keys gptkb:Shah_Rukh_Khan gptkb:Tina_Fey gptkb:Beyonce gptkb:Demi_Lovato gptkb:H._E._Megan_Thee_Stallion gptkb:JAY-Z gptkb:J_Balvin gptkb:Janelle_Monáe gptkb:Jennifer_Lynn_Lopez gptkb:Kacey_Lee_Musgraves gptkb:Kendrick_Lamar gptkb:Kerry_H._Washington gptkb:Lil_Nas_X gptkb:Miley_Ray_Cyrus gptkb:Nicki_Minaj gptkb:Selena_Marie_Gomez gptkb:Shakira gptkb:Snoop_Dogg gptkb:The_Weeknd gptkb:Ariana_Grande gptkb:Cardi_B gptkb:David_Beckham gptkb:Katy_Perry gptkb:Lil_Wayne gptkb:Lizzo gptkb:MTV_Video_Music_Awards gptkb:Michael_Jackson gptkb:Rihanna gptkb:Shawn_Mendes gptkb:Super_Bowl gptkb:Travis_Scott gptkb:Britney_Spears gptkb:Dwayne_Johnson gptkb:Martha_Stewart gptkb:Sachin_Tendulkar gptkb:Vanessa_Anne_Hudgens gptkb:Chris_Pratt gptkb:Drake gptkb:Eminem gptkb:Halsey gptkb:John_Legend gptkb:Kendall_Jenner gptkb:NASCAR gptkb:Post_Malone gptkb:Ben_Stiller gptkb:Kevin_Hart gptkb:Billie_Eilish gptkb:Charlie_Puth gptkb:Katherine_Heigl gptkb:Kylie_Jenner gptkb:Kylie_Minogue gptkb:Nick_Jonas gptkb:UEFA gptkb:Will_Smith gptkb:Cindy_Crawford gptkb:Gigi_Hadid gptkb:Katherine_Langford gptkb:Jessica_Simpson gptkb:Tyler,_The_Creator gptkb:Sofía_Vergara gptkb:sports_events gptkb:Britney_Spears_concert gptkb:Megan_Denise_Fox gptkb:musicians NFL teams music festivals major sporting events various celebrities Various sports leagues NFL events NFL halftime shows NFL franchises with major events |
| gptkbp:structure |
cubic
|
| gptkbp:subsidiary |
gptkb:Pepsi_Co
|
| gptkbp:sugar_content |
gptkb:High
high 41 g per 12 fl oz |
| gptkbp:supported |
emerging artists
local artists music education initiatives through Grammy partnerships charitable causes through Grammy partnerships emerging artists through Grammy initiatives sustainability initiatives through music events |
| gptkbp:supports |
emerging artists
NHL community initiatives LGBTQ community NBA Community Initiatives youth football initiatives through UEFA Champions League |
| gptkbp:sustainability_initiatives |
in production
water conservation recycling programs water conservation efforts sustainable sourcing recyclable packaging carbon footprint reduction sustainable agriculture practices reducing carbon footprint packaging innovation |
| gptkbp:target_audience |
Young Adults
young adults teenagers teenagers and young adults young consumers music fans |
| gptkbp:target_market |
gptkb:fans
young adults teenagers music lovers millennials |
| gptkbp:targeted_youth_market_with |
gptkb:Michael_Jackson
|
| gptkbp:targets |
gptkb:fans
young audiences young audience youth demographic |
| gptkbp:taste |
Slightly salty
|
| gptkbp:theme |
gptkb:celebration
|
| gptkbp:translucency |
transparent to opaque
|
| gptkbp:type |
gptkb:Pepsi
gptkb:soft_drink Soda Water |
| gptkbp:used_by |
gptkb:Ancient_Greece
|
| gptkbp:used_in |
gptkb:cocktail
Cocktails lapidary work |
| gptkbp:uses |
ornamental stone
Celebrity Endorsements celebrity endorsements UEFA Champions League branding in marketing |
| gptkbp:utilized |
celebrity endorsements
digital marketing strategies music in advertising Beyoncé's artistry in campaigns Beyoncé's image in marketing Beyoncé's influence in advertising augmented reality for Grammy promotions data analytics for campaign effectiveness digital marketing for Grammy campaigns influencers for Grammy promotions live events for brand promotion live streaming for Grammy events mobile marketing for Grammy promotions music videos for brand storytelling Beyoncé's image in global markets Beyoncé's music in advertisements Beyoncé's performances in commercials Beyoncé's star power in promotions |
| gptkbp:utilized_celebrity |
to connect with consumers
|
| gptkbp:utilized_data_to |
target audiences
|
| gptkbp:utilized_music |
to enhance advertising appeal
|
| gptkbp:utilizes |
celebrity endorsements
social media for campaigns social media for promotions celebrity endorsements for UEFA Champions League promotions |
| gptkbp:variant |
gptkb:Pepsi_Wild_Cherry
diet, zero sugar, flavored |
| gptkbp:varieties |
gptkb:Hackmanite
gptkb:Sodalite-Na gptkb:Lazurite hackmanite Sodalite-K |
| gptkbp:was_engaging_with |
pop culture icons
|
| gptkbp:was_involved_in |
community initiatives
cultural moments music industry promotions sponsorship deals with celebrities. |
| gptkbp:was_part_of |
Michael Jackson's brand partnerships
Michael Jackson's career milestones |
| gptkbp:website |
www.pepsi.com
pepsi.com |
| gptkbp:worn_by |
bronze helmet
|
| gptkbp:bfsParent |
gptkb:video_games
gptkb:award gptkb:Beyonce gptkb:Jennifer_Lynn_Lopez gptkb:Nicki_Minaj gptkb:Shakira gptkb:Ariana_Grande gptkb:Cardi_B gptkb:Dua_Lipa gptkb:Katy_Perry gptkb:music_awards |
| gptkbp:bfsLayer |
3
|