|
gptkbp:instance_of
|
gptkb:Company
gptkb:cereal
gptkb:brand
|
|
gptkbp:acquired
|
gptkb:Apple_Jacks
gptkb:Special_K_Maple_Brown_Sugar
gptkb:Pringles
gptkb:Eggo
gptkb:Froot_Loops
gptkb:Honey_Smacks
gptkb:Morning_Star_Farms
gptkb:Nutri-Grain
gptkb:Pop-Tarts
gptkb:Special_K
gptkb:Special_K_Protein_Bars
gptkb:Cocoa_Krispies
gptkb:Rice_Bubbles
gptkb:Rice_Krispies
gptkb:Keebler
gptkb:cereal
gptkb:Frosted_Flakes
gptkb:Frosted_Mini-Wheats
gptkb:Morningstar_Farms
gptkb:All-Bran
gptkb:Bear_Naked
gptkb:Corn_Pops
gptkb:Gardenburger
gptkb:Nutri-Grain_Bars
gptkb:Special_K_Blueberry
gptkb:Special_K_Chocolatey_Delight
gptkb:Special_K_Cinnamon_Pecan
gptkb:Special_K_Fruit_and_Yogurt
gptkb:Special_K_Nourish
gptkb:Special_K_Red_Berries
gptkb:Special_K_Strawberry
gptkb:Special_K_Vanilla_Almond
gptkb:Van's_Foods
gptkb:Corn_Flakes
gptkb:Kashi
various brands
Smart Start
Pure Organic
Special K Chocolatey Delight.
|
|
gptkbp:acquisition
|
gptkb:Pringles
gptkb:Eggo
gptkb:Morning_Star_Farms
gptkb:Nutri-Grain
gptkb:Keebler_Company
gptkb:cereal
gptkb:Morningstar_Farms
gptkb:Bear_Naked
gptkb:Kashi
Pure Organic
|
|
gptkbp:acquisition_year
|
gptkb:2012
gptkb:2017
gptkb:2020
|
|
gptkbp:advertising
|
gptkb:Kellogg's_Asia_Pacific
gptkb:Kellogg's_Europe
gptkb:Kellogg's_Latin_America
gptkb:Kellogg's_North_America
gptkb:Special_K_Challenge
gptkb:Snap,_Crackle,_Pop
gptkb:Kellogg's_Family_Rewards
gptkb:Tony_the_Tiger
gptkb:Kellogg's_Rice_Krispies_Treats
gptkb:The_Breakfast_of_Champions
gptkb:Snap,_Crackle_and_Pop
gptkb:Toucan_Sam
Social media campaigns
Digital marketing
Celebrity endorsements
Television commercials
They're Gr-r-reat!
Snap! Crackle! Pop!
Breakfast for Better Days
Kellogg's advertising campaigns
Share Your Breakfast
|
|
gptkbp:advocates_for_child_nutrition
|
gptkb:Yes
|
|
gptkbp:advocates_for_fair_trade
|
gptkb:Yes
|
|
gptkbp:advocates_for_food_justice
|
gptkb:Yes
|
|
gptkbp:advocates_for_food_security
|
gptkb:Yes
|
|
gptkbp:advocates_for_nutrition_education
|
gptkb:Yes
|
|
gptkbp:advocates_for_sustainable_fishing
|
gptkb:Yes
|
|
gptkbp:brand
|
gptkb:Pringles
gptkb:Eggo
gptkb:Froot_Loops
gptkb:Morning_Star_Farms
gptkb:Nutri-Grain
gptkb:Pop-Tarts
gptkb:Special_K
gptkb:Rice_Bubbles
gptkb:Rice_Krispies
gptkb:W._K._Kellogg_Foundation
gptkb:cereal
gptkb:Frosted_Flakes
gptkb:Morningstar_Farms
gptkb:All-Bran
gptkb:Bear_Naked
gptkb:Corn_Flakes
gptkb:Kashi
gptkb:Vector
strong brand recognition
high customer retention
|
|
gptkbp:brand_ambassadors
|
gptkb:Snap,_Crackle,_Pop
gptkb:Tony_the_Tiger
gptkb:Toucan_Sam
|
|
gptkbp:ceo
|
gptkb:Steve_Cahillane
|
|
gptkbp:charity
|
gptkb:Kellogg's_Corporate_Citizenship
|
|
gptkbp:civic_engagement
|
gptkb:Yes
|
|
gptkbp:commits_to_responsible_sourcing
|
gptkb:Yes
|
|
gptkbp:community_engagement
|
gptkb:Kellogg's_Global_Impact
Volunteerism
Food donations
Partnerships with local organizations
Employee engagement programs
Kellogg's Better Days program
Kellogg's Community Grants Program
Kellogg's Corporate Responsibility
Kellogg's Employee Volunteer Program
Kellogg's Food Donation Program
Kellogg's Community Impact
|
|
gptkbp:community_health
|
gptkb:Yes
|
|
gptkbp:community_involvement
|
gptkb:Kellogg's_Better_Days_Fund
Food donations
|
|
gptkbp:community_outreach
|
gptkb:Yes
|
|
gptkbp:community_programs
|
gptkb:Kellogg's_Global_Impact
gptkb:Kellogg's_Corporate_Citizenship_Fund
gptkb:Yes
disaster relief efforts
youth development programs
employee volunteerism
nutrition education
food security initiatives
Breakfast for Better Days
Kellogg's Employee Volunteer Program
|
|
gptkbp:competitors
|
gptkb:Quaker_Oats_Company
gptkb:Post_Consumer_Brands
gptkb:General_Mills
gptkb:Nestlé
|
|
gptkbp:conducts_environmental_impact_assessments
|
gptkb:Yes
|
|
gptkbp:conservation
|
gptkb:Yes
|
|
gptkbp:cultural_diversity
|
gptkb:Yes
|
|
gptkbp:cultural_heritage
|
gptkb:Yes
|
|
gptkbp:employees
|
over 30,000
31,000 (2020)
|
|
gptkbp:engages_in_animal_welfare_practices
|
gptkb:Yes
|
|
gptkbp:engages_in_carbon_neutrality_goals
|
gptkb:Yes
|
|
gptkbp:engages_in_climate_action
|
gptkb:Yes
|
|
gptkbp:engages_in_crisis_response
|
gptkb:Yes
|
|
gptkbp:engages_in_employee_training
|
gptkb:Yes
|
|
gptkbp:engages_in_food_innovation
|
gptkb:Yes
|
|
gptkbp:engages_in_public_health_initiatives
|
gptkb:Yes
|
|
gptkbp:engages_in_public_policy_advocacy
|
gptkb:Yes
|
|
gptkbp:engages_in_responsible_marketing
|
gptkb:Yes
|
|
gptkbp:engages_in_supply_chain_transparency
|
gptkb:Yes
|
|
gptkbp:engages_in_sustainable_transportation
|
gptkb:Yes
|
|
gptkbp:engages_in_water_conservation
|
gptkb:Yes
|
|
gptkbp:engages_in_youth_leadership_programs
|
gptkb:Yes
|
|
gptkbp:environmental_impact
|
reduction of greenhouse gas emissions
|
|
gptkbp:first_advertising_campaign
|
1906
|
|
gptkbp:founded
|
1906
|
|
gptkbp:founded_by
|
gptkb:Will_Keith_Kellogg
|
|
gptkbp:founded_in
|
gptkb:Battle_Creek,_Michigan
1906
|
|
gptkbp:founder
|
gptkb:Will_Keith_Kellogg
|
|
gptkbp:founder_death_year
|
1951
|
|
gptkbp:founding_event
|
Battle Creek Toasted Corn Flake Company
|
|
gptkbp:global_presence
|
over 180 countries
|
|
gptkbp:has_diversity_initiatives
|
gptkb:Yes
|
|
gptkbp:has_employee_resource_groups
|
gptkb:Yes
|
|
gptkbp:has_global_csrinitiatives
|
gptkb:Yes
|
|
gptkbp:has_product
|
gptkb:Kellogg's_Special_K_Chocolate_Peanut_Butter
gptkb:Kellogg's_Special_K_Honey_Almond
gptkb:Kellogg's_Special_K_Maple_Brown_Sugar
gptkb:Kellogg's_Special_K_Pastry_Crisps
gptkb:Kellogg's_Special_K_Protein_Bars
gptkb:Kellogg's_Special_K_Strawberry
gptkb:Apple_Jacks
gptkb:Kellogg's_Corn_Pops
gptkb:Kellogg's_Eggo_Waffles
gptkb:Kellogg's_Corn_Flakes_with_Almonds
gptkb:Froot_Loops
gptkb:Honey_Smacks
gptkb:Special_K
gptkb:Kellogg's_Chocolate_Frosted_Flakes
gptkb:Kellogg's_Frosted_Mini-Wheats
gptkb:Kellogg's_Fruit_Loops_Marshmallows
gptkb:Kellogg's_Nutri-Grain_Cereal_Bars
gptkb:Kellogg's_Raisin_Bran_Crunch
gptkb:Kellogg's_Smart_Start
gptkb:Kellogg's_Special_K_Blueberry
gptkb:Kellogg's_Special_K_Chocolatey_Delight
gptkb:Kellogg's_Special_K_Cinnamon_Pecan
gptkb:Kellogg's_Special_K_Nourish
gptkb:Kellogg's_Special_K_Protein
gptkb:Kellogg's_Special_K_Red_Berries
gptkb:Kellogg's_Special_K_Vanilla_Almond
gptkb:Cocoa_Krispies
gptkb:Rice_Bubbles
gptkb:Rice_Krispies
gptkb:Kellogg's_Rice_Krispies_Treats
gptkb:Frosted_Flakes
gptkb:All-Bran
gptkb:Nutri-Grain_Bars
gptkb:Kellogg's_Krave
gptkb:Kellogg's_Raisin_Bran
gptkb:Corn_Flakes
gptkb:Kellogg's_Pop-Tarts
|
|
gptkbp:headquarters
|
gptkb:Battle_Creek,_Michigan
gptkb:Kellogg's
|
|
gptkbp:history
|
became a public company in 1925
expanded to various cereals
introduced the first ready-to-eat cereal
pioneered the breakfast cereal industry
started with toasting corn
|
|
https://www.w3.org/2000/01/rdf-schema#label
|
Kellogg's
|
|
gptkbp:implements_recycling_programs
|
gptkb:Yes
|
|
gptkbp:industry
|
food processing
|
|
gptkbp:innovation
|
gptkb:packaging
gptkb:breakfast
gluten-free options
plant-based products
gluten-free products
new product development
healthier snacks
snack bars
healthier options
new cereal flavors
|
|
gptkbp:invests_in_education
|
gptkb:Yes
|
|
gptkbp:invests_in_sustainable_packaging
|
gptkb:Yes
|
|
gptkbp:known_for
|
gptkb:Froot_Loops
gptkb:Pop-Tarts
gptkb:Special_K
gptkb:Rice_Krispies
gptkb:Corn_Flakes
|
|
gptkbp:local_economy
|
gptkb:Yes
|
|
gptkbp:market
|
gptkb:Europe
gptkb:Asia
gptkb:Latin_America
gptkb:North_America
gptkb:Asia-Pacific
Global
global
|
|
gptkbp:market_share
|
snack food industry
around 30% in the U. S. cereal market
leading cereal manufacturer
leading cereal brand in the US
approximately 30% in the U. S. cereal market
|
|
gptkbp:marketing_strategy
|
social media campaigns
digital marketing
celebrity endorsements
television commercials
|
|
gptkbp:number_of_employees
|
over 30,000
|
|
gptkbp:operates_in
|
over 180 countries
|
|
gptkbp:packaging
|
recyclable materials
|
|
gptkbp:parent_company
|
gptkb:Kellogg's
|
|
gptkbp:participates_in_community_gardens
|
gptkb:Yes
|
|
gptkbp:participates_in_global_goals
|
gptkb:Yes
|
|
gptkbp:partners_with_nonprofits
|
gptkb:Yes
|
|
gptkbp:partnership
|
gptkb:No_Kid_Hungry
gptkb:World_Wildlife_Fund
gptkb:Feeding_America
|
|
gptkbp:philanthropy
|
gptkb:Kellogg's_Foundation
gptkb:Kellogg_Foundation
gptkb:Yes
Disaster relief efforts
education initiatives
Education initiatives
disaster relief efforts
Community development projects
food donations
donations to food banks
environmental conservation projects
support for education initiatives
Health and nutrition programs
|
|
gptkbp:previous_name
|
gptkb:Sanitas_Food_Company
|
|
gptkbp:produces
|
gptkb:cereal
breakfast cereals
|
|
gptkbp:product
|
gptkb:Corn_Flakes
|
|
gptkbp:product_line
|
gptkb:Nutri-Grain_bars
gptkb:Kellogg's_Corn_Pops
gptkb:Kellogg's_All-Bran
gptkb:Kellogg's_Rice_Bubbles
snacks
frozen foods
Breakfast cereals
plant-based foods
breakfast cereals
|
|
gptkbp:products
|
gptkb:Froot_Loops
gptkb:Special_K
gptkb:Rice_Krispies
gptkb:cereal
gptkb:Corn_Flakes
Snacks
Cereals
snacks
frozen foods
Frozen Waffles
frozen waffles
|
|
gptkbp:promotes_employee_wellbeing
|
gptkb:Yes
|
|
gptkbp:promotes_food_waste_reduction
|
gptkb:Yes
|
|
gptkbp:promotes_healthy_eating
|
gptkb:Yes
|
|
gptkbp:promotes_healthy_workplace_culture
|
gptkb:Yes
|
|
gptkbp:promotes_plant_based_diet
|
gptkb:Yes
|
|
gptkbp:promotes_responsible_consumption
|
gptkb:Yes
|
|
gptkbp:promotes_sustainable_agriculture
|
gptkb:Yes
|
|
gptkbp:promotes_sustainable_food_systems
|
gptkb:Yes
|
|
gptkbp:promotes_workplace_safety
|
gptkb:Yes
|
|
gptkbp:reduces_food_waste
|
gptkb:Yes
|
|
gptkbp:reduces_greenhouse_gas_emissions
|
gptkb:Yes
|
|
gptkbp:reduces_packaging_waste
|
gptkb:Yes
|
|
gptkbp:reports_on_csrprogress
|
gptkb:Yes
|
|
gptkbp:research
|
gptkb:Kellogg's_Institute_for_Food_and_Nutrition
|
|
gptkbp:revenue
|
over $13 billion
$13.8 billion (2020)
$13.77 billion (2020)
13.77 billion USD (2020)
$14.2 billion (2020)
|
|
gptkbp:slogan
|
They're Gr-r-reat!
Snap! Crackle! Pop!
Let's make today great!
The Best to You Each Morning
|
|
gptkbp:social_responsibility
|
gptkb:Kellogg's_Better_Days
gptkb:Kellogg's_Corporate_Citizenship
gptkb:Yes
community engagement
diversity and inclusion
environmental sustainability
Kellogg's Corporate Responsibility Report
|
|
gptkbp:sponsorship
|
gptkb:Olympics
gptkb:NASCAR
|
|
gptkbp:stakeholders
|
gptkb:Yes
|
|
gptkbp:stock_exchange
|
gptkb:NYSE
|
|
gptkbp:stock_symbol
|
gptkb:K
|
|
gptkbp:subsidiary
|
gptkb:Pringles
gptkb:Nutri-Grain
gptkb:Special_K
gptkb:Kellogg's_Australia
gptkb:Kellogg's_Brazil
gptkb:Kellogg's_Canada
gptkb:Kellogg's_China
gptkb:Kellogg's_India
gptkb:Kellogg's_Japan
gptkb:Kellogg's_Mexico
gptkb:Kellogg's_South_Africa
gptkb:Kellogg's_UK
gptkb:Kashi
|
|
gptkbp:supply_chain
|
sustainable sourcing
|
|
gptkbp:supports_disability_inclusion
|
gptkb:Yes
|
|
gptkbp:supports_disaster_relief
|
gptkb:Yes
|
|
gptkbp:supports_food_donations
|
gptkb:Yes
|
|
gptkbp:supports_food_safety_education
|
gptkb:Yes
|
|
gptkbp:supports_health_and_wellness_initiatives
|
gptkb:Yes
|
|
gptkbp:supports_healthy_school_programs
|
gptkb:Yes
|
|
gptkbp:supports_local_economic_development
|
gptkb:Yes
|
|
gptkbp:supports_mental_health_initiatives
|
gptkb:Yes
|
|
gptkbp:supports_sustainable_development_goals
|
gptkb:Yes
|
|
gptkbp:supports_women_in_business
|
gptkb:Yes
|
|
gptkbp:sustainability
|
gptkb:Kellogg's_Better_Days
gptkb:Kellogg's
gptkb:Yes
|
|
gptkbp:sustainability_efforts
|
gptkb:Yes
Reduce greenhouse gas emissions
diversity and inclusion
community well-being
reduce greenhouse gas emissions
sustainable sourcing
responsible marketing
water stewardship
Sustainable sourcing of ingredients
Support sustainable agriculture
Water stewardship
Zero waste to landfill
improve water efficiency
zero waste to landfill
Responsible marketing practices
sustainable sourcing of ingredients
Improve water efficiency
|
|
gptkbp:sustainability_initiatives
|
gptkb:Kellogg's_Better_Days
Sustainable Agriculture
|
|
gptkbp:trademark
|
gptkb:Pringles
gptkb:Froot_Loops
gptkb:Nutri-Grain
gptkb:Pop-Tarts
gptkb:Special_K
gptkb:Rice_Krispies
gptkb:Frosted_Flakes
gptkb:Kellogg's_Corn_Flakes
gptkb:Kashi
|
|
gptkbp:volunteer_opportunities
|
gptkb:Yes
|
|
gptkbp:website
|
www.kelloggs.com
|
|
gptkbp:year_established
|
1860
|
|
gptkbp:youth_programs
|
gptkb:Yes
|
|
gptkbp:bfsParent
|
gptkb:Charli_D'_Amelio
gptkb:trade
|
|
gptkbp:bfsLayer
|
4
|