Statements (11)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
gptkb:person
|
| gptkbp:collaboratedWith |
Bernard H. Booms
Mary Jo Bitner |
| gptkbp:contributedTo |
services marketing
|
| https://www.w3.org/2000/01/rdf-schema#label |
Booms and Bitner
|
| gptkbp:knownFor |
7Ps marketing mix
|
| gptkbp:proposedBy |
extended marketing mix
People, Process, Physical evidence as additional Ps |
| gptkbp:publishedIn |
Marketing Strategies and Organizational Structures for Service Firms (1981)
|
| gptkbp:bfsParent |
gptkb:7Ps
|
| gptkbp:bfsLayer |
8
|