Basic Marketing: A Managerial Approach
GPTKB entity
Statements (15)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
gptkb:book
|
| gptkbp:author |
gptkb:E._Jerome_McCarthy
William D. Perreault Jr. |
| gptkbp:countryOfOrigin |
gptkb:United_States
|
| gptkbp:edition |
over 20
|
| gptkbp:firstPublished |
1960
|
| https://www.w3.org/2000/01/rdf-schema#label |
Basic Marketing: A Managerial Approach
|
| gptkbp:ISBN |
9780073529943
|
| gptkbp:language |
English
|
| gptkbp:notableFor |
introducing the 4 Ps of marketing
|
| gptkbp:publisher |
Irwin/McGraw-Hill
|
| gptkbp:subject |
marketing
|
| gptkbp:usedIn |
business schools
|
| gptkbp:bfsParent |
gptkb:4Ps
|
| gptkbp:bfsLayer |
7
|