|
gptkbp:instanceOf
|
Advertising
|
|
gptkbp:agent
|
TBWA\\Chiat\\Day
|
|
gptkbp:artisticDirector
|
gptkb:Lee_Clow
|
|
gptkbp:awards
|
gptkb:Emmy_Award
gptkb:Grand_Effie_Award
|
|
gptkbp:effect
|
increased Apple sales
revitalized Apple brand
|
|
gptkbp:features
|
notable historical figures
|
|
gptkbp:firstReleased
|
1997
|
|
https://www.w3.org/2000/01/rdf-schema#label
|
Think Different campaign
|
|
gptkbp:launched
|
gptkb:Apple_Inc.
|
|
gptkbp:mediaType
|
television commercials
billboards
print advertisements
|
|
gptkbp:notableFigure
|
gptkb:Albert_Einstein
gptkb:Alfred_Hitchcock
gptkb:Billie_Holiday
gptkb:Bob_Dylan
gptkb:Cesar_Chavez
gptkb:Frank_Lloyd_Wright
gptkb:Jane_Goodall
gptkb:Joan_Baez
gptkb:John_Lennon
gptkb:Mahatma_Gandhi
gptkb:Martin_Luther_King_Jr.
gptkb:Miles_Davis
gptkb:Pablo_Picasso
gptkb:Richard_Branson
gptkb:Ted_Turner
gptkb:Thomas_Edison
gptkb:Jerry_Seinfeld
gptkb:Jim_Henson
gptkb:Martha_Graham
gptkb:Amelia_Earhart
gptkb:Luciano_Pavarotti
gptkb:R._Buckminster_Fuller
Maria Callas
|
|
gptkbp:purpose
|
promote Apple products
rebrand Apple Inc.
|
|
gptkbp:slogan
|
gptkb:Think_Different
Here's to the crazy ones.
The misfits. The rebels. The troublemakers.
The ones who see things differently.
The round pegs in the square holes.
They change things.
They push the human race forward.
Because the people who are crazy enough to think they can change the world, are the ones who do.
|
|
gptkbp:voiceOver
|
gptkb:Richard_Dreyfuss
gptkb:Steve_Jobs
|
|
gptkbp:bfsParent
|
gptkb:TBWA\Chiat\Day
|
|
gptkbp:bfsLayer
|
5
|