|
gptkbp:instance_of
|
gptkb:motto
gptkb:advertising_campaigns
|
|
gptkbp:associated_with
|
gptkb:Apple
innovation
rebellion against conformity
Apple's marketing strategy
Apple's identity
Apple's resurgence
|
|
gptkbp:created_by
|
gptkb:Apple_Inc.
|
|
gptkbp:designed_by
|
TBWA\\ Chiat\\ Day
|
|
gptkbp:duration
|
1997-2002
|
|
gptkbp:ended
|
gptkb:2002
|
|
gptkbp:featured_in
|
gptkb:documentaries
books about advertising
|
|
gptkbp:features
|
famous personalities
iconic imagery
|
|
https://www.w3.org/2000/01/rdf-schema#label
|
Think Different
|
|
gptkbp:impact
|
brand loyalty
Apple's brand image
|
|
gptkbp:influenced
|
gptkb:design
advertising industry
future advertising campaigns
|
|
gptkbp:influenced_by
|
previous Apple campaigns
|
|
gptkbp:inspired
|
artistic movements
other tech companies
|
|
gptkbp:inspired_by
|
gptkb:Steve_Jobs
creative thinkers
|
|
gptkbp:is_promoted_by
|
gptkb:Steve_Jobs
|
|
gptkbp:launched_in
|
gptkb:1997
|
|
gptkbp:legacy
|
cultural impact
|
|
gptkbp:media
|
gptkb:television
gptkb:print
online
|
|
gptkbp:message
|
innovation and creativity
celebration of individuality
|
|
gptkbp:notable_figures
|
gptkb:John_Lennon
gptkb:James_E._Henson
gptkb:Amelia_Earhart
gptkb:Bob_Dylan
gptkb:Martin_Luther_King_Jr.
gptkb:Pablo_Picasso
gptkb:Albert_Einstein
gptkb:Thomas_Edison
gptkb:Mahatma_Gandhi
gptkb:Richard_Branson
|
|
gptkbp:notable_products
|
Here's to the Crazy Ones
|
|
gptkbp:notable_quote
|
' The people who are crazy enough to think they can change the world are the ones who do.'
|
|
gptkbp:notable_traits
|
gptkb:John_Lennon
gptkb:Steve_Wozniak
gptkb:Babe_Ruth
gptkb:Coco_Chanel
gptkb:Elon_Musk
gptkb:James_E._Henson
gptkb:Amelia_Earhart
gptkb:Bob_Dylan
gptkb:Charles_Darwin
gptkb:David_Bowie
gptkb:Frida_Kahlo
gptkb:Jimi_Hendrix
gptkb:Mark_Twain
gptkb:Martin_Luther_King_Jr.
gptkb:Pablo_Picasso
gptkb:Virginia_Woolf
gptkb:Walt_Disney
gptkb:Albert_Einstein
gptkb:Andy_Warhol
gptkb:Bill_Gates
gptkb:George_Orwell
gptkb:Stephen_Hawking
gptkb:Thomas_Edison
gptkb:Mahatma_Gandhi
gptkb:Nelson_Mandela
gptkb:Oscar_Wilde
gptkb:Richard_Branson
gptkb:Leonardo_da_Vinci
|
|
gptkbp:promoted
|
creativity
Apple products
|
|
gptkbp:replaced_by
|
Get a Mac
|
|
gptkbp:slogan
|
gptkb:Think_Different
|
|
gptkbp:style
|
minimalist
|
|
gptkbp:successor
|
Get a Mac
|
|
gptkbp:target_audience
|
creative individuals
creatives
|
|
gptkbp:won_award
|
gptkb:One_Show_Award
gptkb:award
|
|
gptkbp:bfsParent
|
gptkb:i_Phone
gptkb:Apple_Computer
gptkb:Apple_Inc.
gptkb:Apple
|
|
gptkbp:bfsLayer
|
4
|