The Concept of the Marketing Mix
GPTKB entity
Statements (23)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
gptkb:marketing_concept
|
| gptkbp:alsoKnownAs |
4Ps of Marketing
|
| gptkbp:appliesTo |
businesses
services products |
| gptkbp:expandedIncludes |
gptkb:Person
gptkb:Physical_Evidence gptkb:Process |
| gptkbp:expansion |
7Ps of Marketing
|
| gptkbp:focusesOn |
customer needs
competitive advantage |
| gptkbp:includes |
gptkb:product_line
gptkb:place gptkb:Promotion Price |
| gptkbp:introducedIn |
1960
|
| gptkbp:originatedIn |
gptkb:E._Jerome_McCarthy
|
| gptkbp:purpose |
to optimize marketing strategy
|
| gptkbp:relatedTo |
marketing management
|
| gptkbp:usedIn |
gptkb:strategy
|
| gptkbp:bfsParent |
gptkb:Neil_Borden
|
| gptkbp:bfsLayer |
8
|
| http://www.w3.org/2000/01/rdf-schema#label |
The Concept of the Marketing Mix
|