Statements (23)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
Marketing Framework
|
| gptkbp:appliesTo |
Service Marketing
Product Marketing |
| https://www.w3.org/2000/01/rdf-schema#label |
STP Model
|
| gptkbp:originatedIn |
1960s
|
| gptkbp:popularizedBy |
gptkb:Philip_Kotler
|
| gptkbp:positioningDefinition |
Establishing a brand's image in the minds of target customers
|
| gptkbp:purpose |
Develop marketing strategies
Identify and select target markets |
| gptkbp:relatedTo |
gptkb:Target_Market
Market Segmentation 4Ps of Marketing Brand Positioning |
| gptkbp:segmentationDefinition |
Dividing a market into distinct groups of buyers
|
| gptkbp:standsFor |
Segmentation, Targeting, Positioning
|
| gptkbp:step |
Segmentation
Targeting Positioning |
| gptkbp:targetingDefinition |
Selecting one or more segments to enter
|
| gptkbp:usedIn |
Marketing
Business Strategy |
| gptkbp:bfsParent |
gptkb:Market_Segmentation
|
| gptkbp:bfsLayer |
7
|