Statements (37)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
Author
Professor Marketing Expert |
| gptkbp:advocatesFor |
Sustainable Marketing
Social_Marketing Customer-Centric_Marketing |
| gptkbp:author |
Marketing 4.0
Marketing 3.0 |
| gptkbp:awardedBy |
gptkb:American_Marketing_Association's_2018_Marketing_Legend_Award
The Marketing Educator of the Year Award The Paul D. Converse Award |
| gptkbp:birthDate |
May 27, 1931
|
| gptkbp:bornIn |
gptkb:Chicago,_Illinois
|
| gptkbp:hasInfluenceOn |
Advertising
Business Strategy Market Research Marketing Education Brand_Management |
| gptkbp:hasNationality |
American
|
| gptkbp:hasOccupation |
Author
Consultant Speaker |
| https://www.w3.org/2000/01/rdf-schema#label |
Philip Kotler
|
| gptkbp:influenced |
Consumer Behavior
Marketing Theory Strategic Marketing |
| gptkbp:knownFor |
Principles of Marketing
Marketing_Management |
| gptkbp:publishedBy |
gptkb:Kotler_on_Marketing
Principles of Marketing Marketing 3.0: From Products to Customers to the Human Spirit Marketing Insights from A to Z Marketing_4.0:_Moving_from_Traditional_to_Digital Social_Marketing:_Changing_Behaviors_for_Good Marketing_Management:_Analysis,_Planning,_Implementation,_and_Control |
| gptkbp:taught |
gptkb:Kellogg_School_of_Management
gptkb:Northwestern_University |