SAS Customer Intelligence suite
GPTKB entity
Statements (29)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
gptkb:software
|
| gptkbp:developedBy |
gptkb:SAS_Institute
|
| gptkbp:feature |
personalization
A/B testing data-driven marketing predictive analytics customer journey mapping real-time decisioning customer segmentation reporting and dashboards cross-channel marketing campaign analytics integration with CRM systems integration with digital channels |
| https://www.w3.org/2000/01/rdf-schema#label |
SAS Customer Intelligence suite
|
| gptkbp:includes |
gptkb:SAS_Marketing_Automation
gptkb:SAS_Digital_Marketing gptkb:SAS_Marketing_Optimization gptkb:SAS_Real-Time_Decision_Manager |
| gptkbp:platform |
gptkb:SAS_Platform
|
| gptkbp:purpose |
marketing automation
campaign management customer analytics customer journey optimization |
| gptkbp:targetUser |
customer experience professionals
marketers |
| gptkbp:website |
https://www.sas.com/en_us/software/customer-intelligence.html
|
| gptkbp:bfsParent |
gptkb:SAS_Marketing_Automation
|
| gptkbp:bfsLayer |
7
|