Statements (51)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
gptkb:software
|
| gptkbp:category |
marketing automation
digital marketing software customer intelligence |
| gptkbp:developedBy |
gptkb:SAS_Institute
|
| gptkbp:enables |
campaign management
email marketing web personalization multi-channel marketing customer segmentation real-time marketing |
| gptkbp:feature |
gptkb:data_visualization
A/B testing API access audience targeting data-driven decision making predictive analytics workflow automation customer journey mapping compliance management lead management marketing resource management reporting and analytics contact management dynamic content data privacy controls campaign performance measurement integration with e-commerce platforms customer data integration integration with social media platforms automation of marketing tasks cross-channel campaign execution customer profile management email deliverability optimization event-triggered messaging mobile marketing support personalized content delivery real-time interaction management response tracking segmentation and targeting |
| https://www.w3.org/2000/01/rdf-schema#label |
SAS Digital Marketing
|
| gptkbp:integratesWith |
gptkb:SAS_Data_Management
third-party CRM systems web analytics tools SAS Analytics |
| gptkbp:platform |
gptkb:SAS_Customer_Intelligence_suite
|
| gptkbp:targetUser |
business analysts
marketers customer experience managers |
| gptkbp:bfsParent |
gptkb:SAS_Customer_Intelligence_suite
|
| gptkbp:bfsLayer |
8
|