Statements (61)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:advertising
|
| gptkbp:developed_by |
gptkb:SAS_Institute
|
| gptkbp:enables |
gptkb:A/_B_Testing
Dynamic Content Cross-Channel Marketing Targeted Advertising Behavioral Targeting Social Listening |
| gptkbp:enhances |
Customer Engagement
Customer Retention |
| gptkbp:facilitates |
Customer Journey Mapping
|
| gptkbp:features |
gptkb:Data_Analytics
Lead Management Content Management Email Marketing Customer Segmentation User-Friendly Interface Campaign Management Campaign Optimization Lead Scoring ROI Tracking |
| https://www.w3.org/2000/01/rdf-schema#label |
SAS Marketing Automation
|
| gptkbp:improves |
Marketing ROI
|
| gptkbp:includes |
gptkb:Workflow_Automation
|
| gptkbp:integrates_with |
CRM Systems
Third-Party Applications E-commerce Platforms |
| gptkbp:is_compatible_with |
Social Media Platforms
|
| gptkbp:offers |
Customer Relationship Management
Custom Reporting Training and Support Sales Enablement Tools Personalization Capabilities Integration APIs Customer Feedback Tools |
| gptkbp:provides |
Performance Metrics
Data Visualization Tools Customer Insights Reporting Tools Attribution Modeling Data Management Tools Real-Time Insights Lead Generation Tools Market Research Tools Segmentation Analysis |
| gptkbp:release_date |
gptkb:2010
|
| gptkbp:supports |
gptkb:Data_Analytics
Brand Management Content Distribution Customer Acquisition Event Tracking Lead Nurturing Email Deliverability Mobile Marketing Multi-Channel Marketing Marketing Compliance |
| gptkbp:used_by |
Marketing Teams
|
| gptkbp:utilizes |
gptkb:machine_learning
gptkb:Data_Analytics |
| gptkbp:bfsParent |
gptkb:software
|
| gptkbp:bfsLayer |
4
|