Statements (20)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
gptkb:software
|
| gptkbp:availableOn |
on-premises software
cloud solution |
| gptkbp:developedBy |
gptkb:SAS_Institute
|
| gptkbp:firstReleased |
2000s
|
| https://www.w3.org/2000/01/rdf-schema#label |
SAS Marketing Optimization
|
| gptkbp:integratesWith |
gptkb:SAS_Data_Management
gptkb:SAS_Visual_Analytics |
| gptkbp:partOf |
gptkb:SAS_Customer_Intelligence_suite
|
| gptkbp:supports |
multi-channel marketing
what-if analysis constraint-based optimization |
| gptkbp:targetUser |
campaign managers
marketing analysts |
| gptkbp:usedFor |
resource allocation
marketing campaign optimization maximizing marketing ROI |
| gptkbp:website |
https://www.sas.com/en_us/software/marketing-optimization.html
|
| gptkbp:bfsParent |
gptkb:SAS_Customer_Intelligence_suite
|
| gptkbp:bfsLayer |
8
|