Statements (33)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
gptkb:Business_Strategy_Concept
|
| gptkbp:aimsTo |
Distinguish Products
|
| gptkbp:canBe |
gptkb:Unique_Selling_Proposition
Innovation Customer Experience Customization Superior Quality Perceived Differentiation Real Differentiation |
| gptkbp:cause |
Brand Loyalty
Reduced Price Sensitivity |
| gptkbp:contrastsWith |
Cost Leadership
|
| gptkbp:discusses |
Business Strategy Literature
Marketing Textbooks |
| gptkbp:enables |
gptkb:Competitive_Advantage
|
| gptkbp:importantFor |
gptkb:Market_Segmentation
Premium Pricing Brand Positioning |
| gptkbp:involves |
gptkb:brand
gptkb:technology Design Price Quality Customer Service Distribution Channels Product Features |
| gptkbp:opposedBy |
Commoditization
|
| gptkbp:partOf |
Porter's Generic Strategies
|
| gptkbp:usedIn |
gptkb:business
Marketing |
| gptkbp:bfsParent |
gptkb:Mass_Customization
|
| gptkbp:bfsLayer |
10
|
| http://www.w3.org/2000/01/rdf-schema#label |
Product Differentiation
|