Statements (22)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
Marketing concept
|
| gptkbp:abbreviation |
gptkb:USP
|
| gptkbp:category |
Marketing strategy
Business terminology |
| gptkbp:describes |
A factor that differentiates a product from its competitors
|
| gptkbp:example |
M&M's: 'Melts in your mouth, not in your hands'
FedEx: 'When it absolutely, positively has to be there overnight' |
| https://www.w3.org/2000/01/rdf-schema#label |
Unique Selling Proposition
|
| gptkbp:key |
Clarity
Distinctiveness Relevance |
| gptkbp:originatedIn |
gptkb:Rosser_Reeves
1940s |
| gptkbp:purpose |
To communicate unique benefits to customers
|
| gptkbp:relatedTo |
Positioning
Competitive advantage Value proposition |
| gptkbp:usedIn |
gptkb:brand
Advertising Sales |
| gptkbp:bfsParent |
gptkb:USP
|
| gptkbp:bfsLayer |
6
|